MarTech Today: Net Neutrality repeal set, Valassis launches Remarketing Activation & CMO traits for surviving in the martech age
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Net Neutrality repeal set for April 23 unless litigation or state action stops it Feb 22, 2018 by Greg Sterling There are efforts in Congress, the states and the courts to […]
Barry Levine on February 23, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Net Neutrality repeal set for April 23 unless litigation or state action stops it
Feb 22, 2018 by Greg Sterling
There are efforts in Congress, the states and the courts to stop the repeal. - Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
Feb 22, 2018 by Barry Levine
The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. - 7 shared traits of CMOs that thrive in the martech age
Feb 22, 2018 by Andy Betts
Contributor Andy Betts details the characteristics that help modern CMOs stand out. - Yelp tests offline attribution using guest WiFi and email matching
Feb 22, 2018 by Greg Sterling
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.
From Marketing Land:
- Retailers with shopping apps now see majority of ecommerce sales from mobile
Feb 21, 2018 by Greg Sterling
Ecommerce is now a truly cross-device experience.
From Around The Web:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.