MarTech Today: Gravy’s ‘location data forensics,’ advertisers react to NYT Facebook story & why multi-store brands should stay local
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Robin Kurzer on December 20, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Dec 19, 2018 by Greg Sterling
Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’
From Marketing Land:
- Why every multi-store brand needs a ‘localized social marketing’ strategy
Dec 19, 2018 by Greg Sterling
70% of social brand engagement on Facebook is happening on local Pages.
- NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
Dec 19, 2018 by Ginny Marvin
Advertisers remain focused on performance, and so far it’s holding.
From Around The Web:
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Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.