MarTech Today: Google launches AdLingo, InMobi buys Sprint’s ad firm & Fullscreen offers a YouTube brand safety tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google ushers in the Age of Conversational Ads with the launch of AdLingo Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, […]
Barry Levine on October 18, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Google ushers in the Age of Conversational Ads with the launch of AdLingo
Oct 17, 2018 by Barry Levine
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them. - InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
Oct 17, 2018 by Barry Levine
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos. - Fullscreen offers marketers another YouTube brand safety tool
Oct 17, 2018 by Barry Levine
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform.
From Marketing Land:
- How will Google’s new Android app licensing rules in Europe impact Chrome and search?
Oct 17, 2018 by Greg Sterling
The company is unlikely to see any loss of mobile search share as a result of complying with Europe’s antitrust decision.
From Around The Web:
- The hidden costs of taking programmatic in-house, Digiday
- Three most common mistakes to avoid with digital transformation projects, Get Elastic
- 15 MarTech Pros Share Their Most Valuable Experiences and Insights, martechseries.com
- 4 Statistics That Will Help You Shape Your Marketing Technology Budget, www.business2community.com
- Jobiak Introduces New AI-based Recruitment Marketing Platform Designed for Google for Jobs | HR Technologist, www.hrtechnologist.com
- Tips for Evaluating, Setting Up and Supporting Your CDP, www.cmswire.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.