MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]
Barry Levine on January 14, 2019 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Catalina adds first attribution tracking service
Jan 11, 2019 by Barry Levine
The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes. - Marketers react to Gartner finding: Martech spending now exceeds staff costs
Jan 11, 2019 by Barry Levine
A recent report by the research firm indicates that a corner may have been turned for marketing budgets. - Here’s why a disciplined story is so vital to digital transformation success
Jan 11, 2019 by Jason Ocker
Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever. - The MarTech Minute: Data Decisions gains speed, in-flight optimization from IRI, more
Jan 11, 2019 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
- Here’s why you should get into the ABM game
Jan 11, 2019 by John Steinert
Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it.
From Marketing Land:
- What is attribution modeling?
Jan 11, 2019 by Robin Kurzer
Everything you need to know about attribution, including its benefits and limitations.
From Around The Web:
- Closing The Gap Between Marketers And Technology, AdExchanger
- OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and Transparency, PR Newswire
- 5 Components of Voice Technology That Will Benefit Marketing Strategies, Adweek
- How open source software took over the world, TechCrunch
- CI/CD and the New Generation of Software Delivery: an Interview with Harness, Linus Journal
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.