MarTech Today: Bridging the gap between IT and marketing, agencies looking to win over new CMOs & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech […]
Barry Levine on December 18, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Bridging the gap between IT and marketing to improve martech collaborations
Dec 17, 2018 by Steve Olenski
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.
From Marketing Land:
- Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Dec 17, 2018 by Amy Gesenhues
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.
From Around The Web:
- How brands can troll rivals with geoconquesting for Whopper-like impact, Mobile Marketer
- The Marketing Technologist: A Superhero and Agent of Change, CMS Wire
- Augmented and Virtual Reality Will Both Become Immensely Important This Holiday Season – Adweek, www.adweek.com
- Marketers Learn to Work With the Machines – WSJ, www.wsj.com
- Moving Beyond UA Requires A User-Centric Approach To Data Management | AdExchanger, adexchanger.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.