MarTech Today: AdColony’s new video format, Brandwatch adds Reddit & Sharethrough’s SSP update
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AdColony launches a new interactive mobile video format Jun 8, 2017 by Barry Levine Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics. Blueshift’s […]
Barry Levine on June 9, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- AdColony launches a new interactive mobile video format
Jun 8, 2017 by Barry Levine
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics. - Blueshift’s AI helps platform focus on individuals and continuous journeys
Jun 8, 2017 by Barry Levine
The personalization platform is employing its AI to better respond to specific customers and would-be customers. - Brandwatch adds a Reddit ‘mini-firehose’ to its social data
Jun 8, 2017 by Barry Levine
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community. - Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
Jun 8, 2017 by Ginny Marvin
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface. - CMO audit series, Part 3: Media channels (it’s not what you think)
Jun 8, 2017 by Scott Rayden
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels.
From Marketing Land:
- The AdWords 2017 roadmap is loaded with artificial intelligence
Jun 8, 2017 by Frederick Vallaeys
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. - What marketers need to know about the Apple WWDC announcements [Podcast]
Jun 7, 2017 by Matt McGee
In this week’s show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
From Around The Web:
- Ad Blockers Can Affect Analytics Reporting, Practical Ecommerce
- Top 20 WordPress Plugins for Business Websites 2017, WPExplorer
- WordPress 4.8 “Evans”, WordPress.org
- Date Filtering & Data Export: Making Your Bitly Data More Accessible, Bitly
- VerticalResponse Contact Form for WordPress, VerticalResponse
- Automat raises $8.3 million to make marketing bots, VentureBeat
- Facebook’s Image-Recognition Tech Is Teaching 40,000 Images A Second To Understand Context, Fast Company
- How Technology Is Redefining Native Advertising for Brands, Adweek
- Is It Even Worth Working With P&G? 9 Ad Tech CEOs Sound Off, AdExchanger
- You can call it hype — but Watson is getting marketers ROI, VentureBeat
- Demystifying the Facebook Pixel, Amy Porterfield
- Can Lumen5’s AI Really Create Marketing Videos Automatically? Read On, Small Biz Trends
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.