Marketing Day: Yahoo Touts “Dwell Time” Metric, YouTube’s Top September Ads & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• YouTube’s Top 10 September Ads: Samsung Continues Strong Showing, Kmart Sneaks Up To Holiday Season
  Samsung’s strong video advertising year continued in September, as it again claimed two spots in YouTube’s top 10 list of most watched ads. Samsung’s introductory video for the Galaxy Note 4 landed in the top sport with 21.9 million views and the company’s Gear S video was fifth with 5.5 million views. September marked the […]
• Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It
  According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content marketing, but only 38 percent believe they are effective at it. The Content Marketing Institute teamed up with MarketingProfs and BrightCover to poll more than […]
• Twitter Fine Tunes Controls For MoPub Native App Advertising
  Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how often ads appear. Twitter’s MoPub ad network places advertising outside of the Twitter platform. Giving developers the ability to quickly adjust the position and frequency of ad appearance allows them to “experiment with […]
• What Excites This CMO? Helping His Brand Become “The 1st Official Yogurt Partner Of The NFL”
  Ever since he was a young boy, growing up in the Valencia region of Spain, Sergio Fuster wanted to travel the world. With a career that has taken him from Spain to the UK, Switzerland, Mexico and the U.S., he is well on his way to fulfilling his boyhood dreams. Now, residing in Connecticut, Fuster […]
• Seizing The Mobile Opportunity For The Holiday Season
  Contributor Benjamin Vigneron explains how you might use estimated cross-device conversion data to adjust your mobile ad spend for the holidays.
• True Religion Jeans Seeks #BeSoBold Moments With Hipsterific Ode To Millennials
  The fashion brand seeks to associate itself with bold style trend setters in a new campaign and contest.
• Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick
  One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable. It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping […]
• AAA Study Finds Siri — And Potentially Any Smartphone Assistant — Hugely Distracting To Driving
  Bad news for the folks who think using Siri can make you more productive while driving. A new study by the AAA automobile group has found Siri to be incredibly distracting while behind the wheel. The AAA worked with Apple to develop a completely hands-free version of Siri. It responded to voice commands without requiring any […]
• Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate
  Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online. It’s essentially the same argument long made by Chartbeat, the real-time analytics firm that […]
• Samsung Still Driving Android Sales But iPhone 6 Could Topple Brand
  The new U.S. smartphone marketshare figures are out from comScore. The data are all pre-iPhone 6. We won’t know until next month whether the new device has changed the “balance of power” in the market. For the time being, however, things are pretty flat. The iPhone remains the top individual smartphone in the market, with 42 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Nokia’s Here Maps Come To Android Phones (Sort Of)
• Google (Now) Beats Siri And Cortana For Direct Answers — Study
• Why SEOs Need To Stop Automating Email Outreach For Links
• Google May Add Mobile User Experience To Its Ranking Algorithm
• Call Gap: Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns
• Google Now Reminds You To Pay Your Bills

Online Marketing News From Around The Web:

Analytics

• 14 Key Ecommerce Events to Track in Google Analytics, Practical Ecommerce
• 6 Easy Ways to Improve User Experience Using Analytics Data, Distilled

Blogs & Blogging

• 5 Reasons These Branded Tumblrs Were a Huge Success, Contently
• Bloomingdale’s tracks down New York’s best-dressed men, www.luxurydaily.com

Business Issues

• Can C.E.O. Satya Nadella Save Microsoft?, www.vanityfair.com
• Google’s Tax Setup Faces French Challenge, Wall Street Journal

Content Marketing

• Forbes Media Announces Launch Of New BrandVoice Homepages To Help Marketers Scale Their Brand Content, Forbes

Conversion Optimization

• Automate Optimizely Reports With the Results API, SwellPath
• The 5 Times When You Absolutely Must do A/B Testing, Crazy Egg

Copywriting, Design & Usability

• Ecommerce Product Description Writing Driving You Nuts? Here are 6 Ways To Describe Almost Anything, www.marketingwords.com
• How to Maximize the Potential of Wearable Devices, uxmag.com
• Mobile Design Pattern: Inventory-Based Discrete Slider, Smashing Magazine

Display & Contextual Advertising

• Introducing new interactive guides for video and gaming publishers, Inside AdSense
• What Facebook’s Atlas Means for Brands and Agencies, Ad Age

Domaining

• New York City Now Has Its Own Top-Level Domain: .NYC, The Next Web
• PR Blitz Blankets Big Apple For .NYC Domain, Ad Age
• See GoDaddy’s clever .NYC barge ad, Domain Name Wire

Ecommerce

• UPS tries to the ease the hassle of online deliveries, Internet Retailer

Email Marketing

• 3 Customer-Centered Strategies to Maximize 2014 Holiday Revenue, Silverpop
• Five Email Mistakes Even the Experts Make, MarketingProfs

Internet Marketing Industry

• Segment Raises $15 Million Series A, segment.com
• Weber Shandwick Tackles Advertising With New Agency Sawmill, Ad Age

Mobile/Local Marketing

• Google Glass Basecamp Opens In London To Try And Buy Glass (video), www.geeky-gadgets.com
• Google reportedly working on bite-sized app trials for Android, Engadget

Other Items

• Announcing the WEST (Women Entering and Staying in Tech) Mentorship Pilot, newsroom.fb.com

Social Media

• 7 Tips for Planning Your Social Media Campaign, simplymeasured.com
• Are Social Media Content Agencies and Experts Taking You for a Ride?, Content Marketing Institute
• Facebook Tests Addition of Trending Module to Search Screen in iOS App, All Facebook
• How Founder of Beauty Brand Glossier Crafted the Launch on Instagram, Wall Street Journal
• How to Drive More Website Traffic with Facebook Ads, www.jonloomer.com
• How to Please Customers With Social Media Customer Care, Social Media Today
• How to target your competitor’s followers with Twitter custom audiences, eConsultancy
• How to Use Google+ Hashtags for More Exposure, Social Media Examiner
• The 8 best Twitter tactics for businesses and the important one Motorola ignored, Trackur

Video

• Ad Industry Leaders: Create Video for YouTube, Not TV, Contently
• How TV Networks Can Promote Shows on YouTube, Ad Age