Marketing Day: November 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Twitter’s Holiday 1-2 Punch: Free Ads & Retail Impact Survey
  With an IPO in its rearview mirror and the holiday season straight ahead, Twitter is making a big push to attract both retail shoppers and advertisers this week. In conjunction with Small Business Saturday, Twitter is giving away up to $1 million in free ads. Advertisers will be able to use the credit for either […]
• Google Releases Official GDK (Glass Developer Kit) & Adds More Glassware
  Today, Google introduced the official Google Glass Developer Kit, aka GDK. The GDK is how developers can build native Glassware (i.e. Google Glass Apps) for the device, above and beyond the Mirror API, which is how developers built timeline cards to be pushed to Glass in the past. The GDK enables developers to build rich […]
• Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line
  Today, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin’s new Showcase Pages allow companies to build, “dedicated pages for their more prominent brands, businesses and initiatives.” Linkedin says its new Showcase Pages take Company Pages one step further, offering businesses the opportunity […]
• Google Adwords Rolls Out New Video Call Support Feature Using Hangouts
  Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the “Video Call” option from the “Contact Us” menu on the Help […]
• Ecommerce To M-commerce: Millennials, Mobile And Holiday Shopping
  Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites’ mobile optimization, shoppers continue to use their mobile devices. In fact, comScore reported last week that Q3 2013 saw $5.8 billion in mobile commerce for the quarter, up 26 percent from Q3 […]
• Facebook: We Have 25 Million Active Small Business Pages
  Facebook is announcing today at the Dreamforce conference in San Francisco that it now has 25 million active small business (SMB) Pages. This number comes on the heels of a third-quarter earnings call announcement of 20 million SMBs on the site. Facebook’s Director of Small Business Dan Levy told me earlier this week that the […]
• Vimeo Reports 100 Million Users & 400K Paying Subscribers
  Online video has become synonymous with YouTube, but IAC wants people to know its own video property, Vimeo, is doing pretty well, too. IAC revealed yesterday that Vimeo has passed the 100 million user plateau. For the sake of comparison, that puts it about one-tenth of YouTube’s size. Google says YouTube sees more than a […]
• YouTube Goes Down
  We don’t know why yet, but YouTube has gone down — the home page showing only an error page saying that “a team of highly trained monkeys” is looking at the situation. Here’s what’s being shown: YouTube went down around 5:30pm Eastern time. The services has been under fire recently for YouTube’s shift to using […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Previews Its Role In Providing Natural Language Voice Search On Xbox One
• Google Maps Makes Exception & Speeds Up Process To Replace Image Of Shooting Victim
• Bing Webmaster Tools Adds Connected Pages Dashboard
• If Link Building Really Is Dead, What Do We Do Now?
• A Mature Digital Marketing Industry Provides SEO Opportunity For Small & Ambitious Businesses
• SMBs Spend An Average 46% Of Marketing Budget On ‘Digital’
• Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”

Online Marketing News From Around The Web:

Affiliate Marketing

• Commission Junction Introduces New Affiliate Tool: Product Widgets, Affiliate Marketing Blog
• Yub Launches ‘World’s First’ Offline Affiliate Network, performancein.com

Analytics

• 3 Google Analytics Reports that Hinder Analysis, Practical Ecommerce
• How to Avoid Google Analytics Data Sampling Using Excel Pivot Tables, www.seerinteractive.com
• Optimizing AdSense Revenue Using Google Analytics, Google Analytics Blog

Blogs & Blogging

• 10 Unorthodox Tips for Getting Better Performance From Your Blog, pushingsocial.com
• 7 Blogging Mistakes That Will Give You Zero Traffic, ProBlogger
• The 5 Traits of Extremely Successful Blog Marketers, pushingsocial.com

Business Issues

• The Russians are coming! Russia’s Internet giant Mail.Ru sets up shop in America, VentureBeat

Content Marketing

• Content Marketing With Microsites: Pros, Con, Examples & Best Practices, Online Marketing Blog
• Should Every Company Try To Be A Red Bull?, Contently
• [Scoop] How Unbounce Uses Landing Pages for Content Marketing, Unbounce

Conversion Optimization

• 7 Ways To Use Eye Tracking To Improve Conversions, usabilitygeek.com

Copywriting, Design & Usability

• 9 Qualities of Good Writing, www.annhandley.com
• Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?, Copyblogger
• How Usability Testing Drastically Improved My Client’s App, Smashing Magazine

Display & Contextual Advertising

• Google Asks Users to Disable Ad Blocking for Its Sites, Google Operating System
• The Comprehensive Guide to Auditing Your LinkedIn Ads Account, blog.adstage.io

Domaining

• ICANN blocks almost 10 million new gTLD domains, DomainIncite
• Sedo Transactions Total $1.4 Million Led By Outbreak.com, The Domains
• Yahoo! domain auction now has over 500 domain names, Domain Name Wire

Ecommerce

• Eyeview Launches Black Friday Booster to Drive Holiday Sales, www.marketwired.com
• Five tips to ensure top mobile performance during the holidays, Internet Retailer
• Top 5 Things to Test in Ecommerce Websites, Practical Ecommerce

Email Marketing

• How ISPs are Curtailing Outbound Abuse, blog.returnpath.com

General Internet Marketing

• Six Obstacles in Tackling Multi-channel Attribution…and How You Can Overcome Them, www.covario.com

Internet Marketing Industry

• iAcquire Hires Vice President of Customer Development, www.iacquire.com

Mobile/Local Marketing

• Google’s Windows Phone app updated with improved voice support, The Verge
• Location Targeted Mobile Revs to Reach $10.8B by 2017, blog.biakelsey.com
• Samsung Elec says Gear smartwatch sales hit 800,000 in two months, Reuters

Other Items

• y.ahoo.it URL Shortener End-of-life Announcement, yahoodevelopers.tumblr.com

Reputation Management

• Is Reputation Management the New SEO?, www.revenews.com

Social Media

• 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy, www.fastcompany.com
• Bring Your Photos To Life With Flickr Photo Books, yahoo.tumblr.com
• Custom timelines in action, Official Twitter Blog
• Find all the people who share your articles on Google+, blog.wordiz.it
• Google+ Shows Line Counter for Long Posts, Google Operating System
• Nearly 3/4 of SMBs in the US use Social Media to Promote Their Business, blog.biakelsey.com
• Snapchat surpasses Facebook in photo uploads, CNET
• That Was Fast: Facebook’s Web/Mobile Chat Feature Is Now Getting Rolled Out Globally, TechCrunch
• The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers, MarketingProfs
• Twitter quietly removes feature that lets you receive direct messages from any follower, The Verge
• UK Loses Top Social Networking Spot in Western Europe, eMarketer

Video

• 5 YouTube Video Optimization Tips, Search Engine Watch
• Yahoo Screen Premieres on Apple TV, yahooscreen.tumblr.com