Marketing Day: March 19, 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Collective And ZenithOptimedia Tout Success Of Online TV Analytics Platform Collective, an advertising technology company, announced this week that its partnership with advertising agency ZenithOptimedia shows how marketers can connect more […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Collective And ZenithOptimedia Tout Success Of Online TV Analytics Platform
Collective, an advertising technology company, announced this week that its partnership with advertising agency ZenithOptimedia shows how marketers can connect more effectively to their target television audience. ZenithOptimedia is using Collective’s TV Analytics platform to align online behavior of customers and potential customers with TV preferences. That data is then used to help determine what […] - Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]
Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next year. By December of 2013, mobile accounted for more than a third of all paid search clicks on Google. By the end of 2015, mobile devices will drive 50 percent of Google’s […] - MyBlogGuest.com Confirms It’s Been Hit By Google Penalty
MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging, confirmed this morning that it’s been hit by a Google penalty. Google has been aggressively going after companies that it believes are violating its SEO guidelines in recent months, particularly link networks. This is first penalty that we know of against what […] - Judge Denies Class Action Status To Gmail “Wiretapping” Suit, Effectively Killing It
Google received a major win yesterday in the potentially massive Gmail “wiretapping” litigation. Class action status was denied to the litigation by US District Judge Lucy Koh. Had the case been permitted to go forward as a unified class action, as Bloomberg points out, “the amount at stake could have reached into the trillions of dollars if, […] - Facebook Sharing Bug Generates Faulty 404 Errors
It’s a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error. It’s not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you’d […] - IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform
Cloud-based digital marketing technology provider IgnitionOne announced today it has acquired the privately-owned digital marketing platform Knotice. According to the announcement Knotice’s technology will be “seamlessly” integrated into the IgnitionOne’s Digital Marketing Suite, adding data consolidation and fidelity solutions, an email CRM, as well as mobile and cross-device capabilities. “Today we see other large players […] - Prime Price Hike Hurts Amazon Brand Engagement
Amazon is the Brand Keys Customer Loyalty Engagement leader for online retail. However last week, the brand measurement firm reported that the company’s $20 price hike on its most loyal customers (Prime members) caused the Amazon brand to suffer a loss of engagement. Amazon raised the cost of its innovative free shipping and loyalty program from […] - The Key To Growth Hacking: Never Stop Testing
I’m often asked by business owners about online marketing best practices. They want to know what will help them gain an advantage over their competition or simply drive more leads and more sales. They often want to look better than their competitors, rank higher in search engines and pay less for advertising. The answer I […] - Do Publishers Have A Clear View Of Viewability?
We recently surveyed comScore’s top 250 publishers to get a sense of their attitudes and readiness regarding viewability. The survey, which came on the heels of our “Viewable Vendor Report,” documented (among other things) the high level of importance agencies, brands and many of you assign to the viewability metric. It was startling, to say […] - In Lead Gen, Sometimes Broader is Better
Today’s marketers are laser-focused on targeting. It makes sense — the idea of picking out who is most likely to buy your product is the ideal situation. In the all-you-can-eat data buffet, reaching our audience and only our audience is relatively easy, and it has become the definition of efficiency. Unfortunately, in lead generation, targeting […] - Facebook: Opportunity For Earned Media Still As Rich As A Year Ago
Facebook keeps coming under fire that it’s harder for brands to get the free exposure — “earned media” — that they once got. But Facebook says it’s not so — it more a matter of adjusting how you measure your earned success. “The opportunity for earned media is still as rich as it was a […] - The Real Value In Ellen Selfie? Samsung’s CMO: Helping Make Moment Of “Joy”
Samsung got huge attention when Ellen DeGeneres did her now famous Twitter-breaking all-star selfie at the Oscars. But Samsung USA’s chief marketing officer says what’s more important wasn’t that the Samsung phone was used but that Samsung helped create a moment of real joy. “The exact phone almost doesn’t matter,” said Samsung USA CMO Todd Pendleton […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Voice Search Easter Egg Unlocks “Cheat Mode”
- Smartphones To Drive 50 Percent Of Google Paid Search Clicks By End Of 2015 [Study]
- How To Choose The Right Social Media Networks For Your B2B Business
- Google’s Matt Cutts: We’ve Taken Action On A Large Guest Blog Network
- Bing Adds Directions Driving Directly In Search Results
Online Marketing News From Around The Web:
Affiliate Marketing
- Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing Network for the Valentine’s Day Shopping Season, Business Wire
Analytics
- Google Query Explorer Tool: Why Non-Developers Love It, 3Q Digital
- Tools for Troubleshooting: Universal Analytics Implementation, SwellPath
- Tying Online and Offline Data Together Using Google Universal Analytics, www.verticalmeasures.com
Blogs & Blogging
- 5 Tips for Developing Better Blogger Outreach, Social Media Examiner
- The Average Sponsored Post on Tumblr Gets Reblogged 10,000 Times. Here’s Why., Contently
- The science behind blog posts, johndo.de
- What Every Blogger Needs to Know About Creating Products Readers Will Buy, www.blogherald.com
Business Issues
- Google Shutting down EnergySense – Due to Nest Acquisition?, www.androidheadlines.com
- Turntable.fm shuts down for good as founder launches new social app, The Verge
Content Marketing
- Easter, Earth & A Lunar Eclipse: April Content Marketing Ideas, Cypress North
- How Content Marketing Success is Blocked by Antiquated Beliefs, Content Marketing Institute
Conversion Optimization
- 9 Landing Page Design Techniques That Will Make You a Conversion Hero, Unbounce
- Improve your web conversions with the ‘LIFT’ model, eConsultancy
Copywriting, Design & Usability
- Attensee: An Eye Tracking Alternative That Actually Works, usabilitygeek.com
- The Most Popular Words in the Most Viral Headlines, blog.bufferapp.com
Display & Contextual Advertising
- Where Next for Display Advertising in 2014?, performancein.com
Domaining
- .Berlin scores 30,000+ registrations in good news for city TLDs, Domain Name Wire
- Godaddy Loses 5% Market Share of New gTLD’s As .Berlin Changes The Game, The Domains
- One of The Worlds Best Domain; Chat.com Is Sold By CBS Interactive, The Domains
Ecommerce
- An apparel web site tests a new way to shop from online videos, Internet Retailer
- Ecommerce APIs: The What The Why and the How to Make Money, Get Elastic
- How To Plan Your Next Mobile Ecommerce Website, Smashing Magazine
- Why You Must Test the Mobile Version of your Ecommerce Site, Practical Ecommerce
Email Marketing
- 2 Ideas for Customizing Email Content: Weather and Language Personalization, Silverpop
- 5 Tips For Writing An Effective Marketing Email, Koozai
- Help! Why Am I Not Receiving Gmail Spam Complaints?, Exact Target
- Meet a fashion designer who boosted sales with one simple email, myemma.com
General Internet Marketing
- Are Robot Marketers the Future?, thepma.org
Mobile/Local Marketing
- Burger King to Add Mobile-Phone Payment at U.S. Stores, Bloomberg
- Case Study: Ace Hardware Uses Mobile Tools to Drive Shoppers In-Store, streetfightmag.com
Social Media
- 5 Reasons I Will Not Tweet Your Article, CopyPress
- How Disney uses social media: Vine, YouTube, Pinterest, Instagram and more, eConsultancy
- How to Reach Beyond Your Existing Followers to Find Leads on Twitter, blogs.constantcontact.com
- Organic Facebook Marketing Tips From the Pros, Online Marketing Blog
- Twitter gives up on encrypting direct messages, at least for now, www.theverge.com
- When Will I Get One Million Twitter Followers?, Wired
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