IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform

Cloud-based digital marketing technology provider IgnitionOne announced today it has acquired the privately-owned digital marketing platform Knotice.

According to the announcement Knotice’s technology will be “seamlessly” integrated into the IgnitionOne’s Digital Marketing Suite, adding data consolidation and fidelity solutions, an email CRM, as well as mobile and cross-device capabilities.

“Today we see other large players attempting to piece together point solutions, but we have a strong advantage when it comes to the number of solutions already integrated,” said IgnitionOne CEO Will Margiloff in a release announcing the acquisition, “Based on the complementary capabilities of Knotice and IgnitionOne’s existing technologies and shared vision of our teams, this integration will move forward quickly and smoothly, to the benefit of our clients.”

The announcement did not disclose any financial details on the acquisition, but did claim the combined company now will have more than 420 employees in 17 offices located in 10 countries.

“With the level of fragmentation currently in the industry, the match between IgnitionOne and Knotice was clear from the beginning,” said Knotice CEO Brian Deagan, who will be joining IgnitionOne’s management team.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.