Marketing Day: A holiday shopping survey, the SMX West agenda & Taplytics’ latest feature

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• 91% of shoppers surveyed by Deloitte plan to shop online this holiday weekend
  Nov 21, 2017 by Amy Gesenhues
  Of the 1,200 survey respondents, 75% said they plan to shop online or in-store between Thanksgiving day and Cyber Monday.
• The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
  Nov 21, 2017 by Marketing Land
  Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and retail experts.
• It’s time to slay the internet’s ‘Cookie Monster’
  Nov 21, 2017 by Malcolm Cox
  Columnist Malcolm Cox believes the EU’s impending GDPR rules represent an opportunity for marketers to refocus on the quality of content and restore consumer trust.
• Taplytics now supports OTT TV app testing
  Nov 21, 2017 by Barry Levine
  This maker of mobile app testing software expands to internet-based TV platforms.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises
  Nov 21, 2017 by Barry Levine
  Mizuho, the 15th largest bank in the world, will become the latest user of Sensory’s facial authentication.
• Intellimize introduces a new way to test websites
  Nov 21, 2017 by Robin Kurzer
  The tool uses machine learning to give marketers an alternative to A/B testing.
• Amobee launches an Inventory Accountability Program
  Nov 21, 2017 by Barry Levine
  It adds a new refund guarantee, an anti-bot diagnostic tool and commitments from exchange partners to the ad tech unit’s existing anti-fraud efforts.
• Data fidelity matters, online and offline
  Nov 21, 2017 by Jose Cebrian
  If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
• Listen up: The state of podcasting in marketing
  Nov 21, 2017 by Robin Kurzer
  Some marketers are comparing it to the Golden Age of radio.

Online Marketing News From Around The Web:

• 7 Holiday Social Media Advertising Tips, MarketingProfs
• 7 Tips for Making Your Website Content Interactive, Marketo
• Black Friday and Cyber Monday are upon us. Is your network ready?, Retail Dive
• Facebook (Still) Letting Housing Advertisers Exclude Users by Race, ProPublica
• Making Visual Messaging Even Better – Introducing High Resolution Photos in Messenger, Facebook Newsroom
• Retailers see mobile share of sales growing 10% by 2020, survey says, Mobile Marketer
• Successful Video Advertisers Create for How People Consume Content, Facebook Business
• The Path to Buy Online, Pickup in Store Nirvana, Multichannel Merchant
• Why Web Analytics Are More Important Than Ever, CMS Wire
• YouTube returns to the Amazon Echo Show, TechCrunch