Marketing Day: December 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pantene “Labels Against Women” Ad Gets Global Launch After Winning Sandberg’s Recognition
  After going viral this month, the Philippines Pantene “Labels Against Women” video ad will be released globally in an online media campaign. According to a report on AdAge.com, Proctor & Gamble Co. decided to push the ad’s global launch after Facebook’s COO Sheryl Sandberg shared the ad on her Facebook page, helping it earn more […]
• 4 Top Facebook Advertising Trends And The Stats Behind Them
  As Facebook’s user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options, creative formats, and mobile opportunities. Marin Software has put some numbers behind what is driving the top advertising trends on Facebook. The reasons more advertisers are using News Feed ads, mobile targeting, automated ad rotation and […]
• Twitter Launches Conversion Tracking, Now Available Globally
  Today, Twitter has announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights into how Twitter ads are driving conversion actions on their sites. Twitter’s conversion tracking tag captures the impact of users who engaged with Promoted Tweets as well as those who simply viewed a Promoted Tweet, what’s often […]
• Facebook’s Flawed News Feed Bumping & The Rebirth Of Bad Content
  Personally speaking, I have no problem that Facebook is making changes to the news feed. I also have no problem that it has started story bumping. But I do fundamentally have a problem with how the company is doing this. Bringing Missed Content Back to Life What Facebook is trying to achieve is actually not a […]
• Analytics: A Beginner’s Guide To Data Visualization
  Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful dashboards for Google Webmaster tools. I received an overwhelming amount of emails, tweets, and comments asking me about the dashboard tools I used in it. Today, I’ve created a beginner’s guide to […]
• Buffer & Mention Partner Up To Combine Their Social Media Monitoring & Publishing Powers
  Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the two tools fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. […]
• Getting An Organization To Dip Its Toes Into Social (& Eventually To Dive In)
  When Robert Harles started his job at Bloomberg LP as Global Head of Social Media, one of his first hurdles was that there was an explicit policy: no social media. Fortunately, the organization’s executives understood the value of social — they just didn’t know how to go about letting it happen in a highly regulated […]
• Google Reorgs To Grab Brand Spend, YouTube The Anchor
  Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had “won” as the top online video destination, it was considered a “social media” property and Google saw it as the gateway to brand advertising dollars. For three or four years thereafter, financial analysts and institutional investors complained loudly […]
• Top Apps Vary From Apple To Google To Amazon’s App Store
  Earlier today, Apple published its list of top paid and free apps for 2013. Yesterday Nielsen reported its top US smartphone apps list (Android + iPhone). Now comes Distimo’s ”year in review” global ranking of apps, which also includes Amazon’s tablet-only app store. What’s striking is how different the app lists are from one another. For […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates
• Google Launches Improved URL Removal Tool For Third-Party Content
• Google’s Matt Cutts On Search Spammers: “We Want To Break Their Spirits”
• Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season
• A Look Back On One Crazy Year Of Link Building
• 4 Trends Paid Search Marketers Must Address In 2014: Audience, Relevance, Social & Mobile

Online Marketing News From Around The Web:

Affiliate Marketing

• 12 Tools and Tips on How to Find, Attract and Recruit Affiliates, Affiliate Marketing Blog

Blogs & Blogging

• How to Boost Your Blog by Interviewing Influencers, www.onlinemarketinginstitute.org
• ‘Blogging’ failed to challenge mainstream media, www.zdnet.com

Business Issues

• Continuing Its Public Content Push, Facebook Acquires SportStream, All Things D
• Domain name company Tucows headed to the NASDAQ, Domain Name Wire
• Exclusive: Yahoo! Is Working On A Google Now / Siri-Like Voice-Controlled Personal Assistant App [Video], www.androidpolice.com
• Facebook, Zuckerberg, banks must face IPO lawsuit – judge, Reuters
• Google’s Social Network Is Playground For Online Predators, Explicit Sexual Content, Tech Whistleblower Finds; Consumer Watchdog Says Google Must Police Google+, insidegoogle.com
• Microsoft’s Nadella Studies Startup Ethos Amid CEO Search, Bloomberg
• Google Glass Face Recognition App Coming This Month, Whether Google Likes It Or Not, Forbes

Content Marketing

• The Facts and Figures on the Power of Visual Content Marketing, www.jeffbullas.com

Conversion Optimization

• How Simplification Saved Our Website and Increased Conversions by 4x, Crazy Egg

Copywriting, Design & Usability

• 5 Profoundly Important Parts to Every Business Website in 2014 and Beyond, The Sales Lion
• The Website that Almost Ruined Christmas (VIDEO), www.usertesting.com

Display & Contextual Advertising

• Twitter Tailored Audiences: When Does It Make Sense?, Convince and Convert

Domaining

• 32 end user domain name sales up to $50,000, Domain Name Wire

Ecommerce

• 5 Ecommerce Challenges for 2014, Practical Ecommerce
• A Little Journey Through (Small And Big) Ecommerce Websites, Smashing Magazine
• Using ‘Instagram Direct’ for Ecommerce Marketing, Practical Ecommerce

Email Marketing

• Post-Holiday Marketing Strategies: 2 Outside-the-Box Campaigns for After Christmas, Silverpop
• Sending Last-Minute Holiday Cheer Instead of Sales, blog.mailchimp.com

Internet Marketing Industry

• Unified Is Top-Ranked In Current Offering Category Among Strong Performers By Independent Research Firm, www.unifiedsocial.com
• Online Retailer Karmaloop Selects CQuotient for Personalized Marketing, www.cquotient.com

Mobile/Local Marketing

• Apple Requiring All App Submissions To Be Optimized For iOS 7 By Feb 1st, TechCrunch
• CPG, auto mobile ads drive highest interaction rates: report, www.mobilemarketer.com
• Easier Ways to Use Mobile App Ads for Engagement and Conversion, Facebook
• Will Google Succeed or Fail with City Experts Review Program?, Screenwerk

Other Items

• Lionsgate Developing TV Series About the Birth of Twitter, www.thewrap.com

Reputation Management

• The last lesson of #30dayORM: be better!, Trackur

Social Media

• 50 Ways to Generate Leads with Social Media, Exact Target
• 6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014, Copyblogger
• How to Customize Your Social Share Buttons for Increased Traffic, Social Media Examiner
• How to Sell Products on Instagram, nitrogr.am
• Perch: A Unique SMB Benchmarking and Social Media Teaching Tool, Screenwerk
• Twitter Nearby – What You Should Know, 3Q Digital
• What can marketers learn from segmenting their social audiences?, eConsultancy