Marketing Day: Apple’s HomePod, Snapchat’s analytics tool & a checklist for web migrations

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• In (partial) defense of Apple’s HomePod
  Feb 14, 2018 by Greg Sterling
  HomePod sound quality beats Google Home and Echo devices, and Siri performed better than expected.
• Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram
  Feb 14, 2018 by Tim Peterson
  Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories.
• SMX West is coming! Here’s everything you need to know
  Feb 14, 2018 by Chris Sherman
  Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to professionals like you.
• Facebook’s fight against spam and clickbait and what it means for advertisers
  Feb 14, 2018 by Justin Freid
  Facebook has overhauled its News Feed algorithm in response to critics — including advertisers — questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response.
• Unlocking the wisdom of crowds at your agency or on your marketing team
  Feb 14, 2018 by Rex Briggs
  You may have heard about the wisdom of crowds, but how can you unlock this asset in your digital marketing work? Contributor Rex Briggs shares processes to use and pitfalls to avoid.
• Instapage launches first landing page platform with AMP
  Feb 14, 2018 by Barry Levine
  The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%.
• Brand Networks lets AI run social ads in its new platform
  Feb 14, 2018 by Barry Levine
  Marketers set the budget total and the goals, the Boston-based company said, and the platform’s intelligence does the rest.
• Monitoring web migrations: A checklist for moving from one site to another
  Feb 13, 2018 by Aleyda Solis
  Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings.
• How customer lifetime value analysis is transforming partner marketing
  Feb 13, 2018 by Pete Cheyne
  Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships.
• Beyond the AI hype: AI is here and now, and adoption is rising
  Feb 13, 2018 by Jim Yu
  Think artificial intelligence is the next big thing? Contributor Jim Yu explains it’s already being widely employed and will soon be a must-have for your marketing stack.
• Three ways AI will revolutionize email marketing
  Feb 13, 2018 by Kyle Henderick
  The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Tru Optik leads consumer privacy initiative for OTT TV
  Feb 14, 2018 by Barry Levine
  The New York City-based firm has launched OptOut.TV, and about 40 other firms have signed on.
• How Intel uses real-life stories to build campaigns around its B2B technology solutions
  Feb 14, 2018 by Amy Gesenhues
  As VP of global marketing and communications for Intel’s B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new level.
• Branch rolls out Universal Ads across mobile, web and native apps
  Feb 14, 2018 by Robin Kurzer
  The company also announced its membership in the Facebook MMP program today.

Online Marketing News From Around The Web:

• 11 Storytelling Lessons That Will Transform Your Content Marketing, Contently
• 3 hooks to lure shoppers away from Amazon, Practical Ecommerce
• 9 B2B Content Marketing Musts for 2018, Convince and Convert
• Call-to-Action Optimization: 132% increase in clickthrough from changing four simple words, MarketingSherpa
• EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools, Mobile Marketer
• Facebook vs. YouTube: Which is Better for Live Video?, Marketo
• Find Your Target Audience or Your Marketing Efforts Are Wasted, CMS Wire
• Pinterest will finally let you rearrange your pins, TechCrunch
• Retail Email Marketing Tactics That Consumers Appreciate, MarketingProfs
• YouTube TV’s got game on Valentine’s Day: more channels and markets, Official YouTube Blog