Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers' eyes, but it's not always clear what's hype and what's real. Contributor Kyle Henderick lays out some tactics that can be employed today.
Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers. From robots to hyper-personalization, the potential marketing implications for AI are exciting to discuss.
But many marketers may be in the dark about how they can leverage AI in a practical sense today, and vendors have been hungry to try to take advantage of it by selling pipe dreams of no more work to do.