Marketing Day: Hootsuite Adds Voice Integration, Attribution Modeling Challenges & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Enterprise Local Marketing Automation Tools – New Market Intelligence Report
  Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.” With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close attention to their local campaigns. For national brands with brick-and-mortar stores, managing local marketing […]
• Hootsuite Bringing Voice Integration To Social Customer Service
  Hootsuite’s social management platform is about to add a powerful tool for businesses that use social media for customer service: the telephone. By the end of the year, Hootsuite plans to give businesses the ability to offer customers complaining on social media, the chance to call customer service directly about the issue. And, as anyone […]
• Dear News Corp & Google: An Open Letter On Their Open Letters To Each Other Over Competition
  Last week, Rupert Murdoch’s News Corp sent an open letter to the European Union outlining competition concerns it has about Google. This week, Google has fired back with its own open letter addressed to Murdoch. Both letters have issues, so consider this an pseudo-open letter to both of them. The News Corp letter was sent […]
• 3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly
  Any method of attribution has its strengths and drawbacks. Contributor Kohki Yamaguchi outlines factors every marketer should be aware of.
• Report: Holiday Retail Sales To Climb 5% & Ecommerce Sales Predicted To Jump 16.6%
  After 2013′s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and ecommerce sales are going to continue to climb this holiday season. According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching $862.53 billion. The same report claims ecommerce sales […]
• Mobile Web Enthusiasts Unite! A Peace Offering For Responsive Web Design Advocates
  If the enemy of your enemy is your friend, advocates and opponents of responsive web design must band together to oppose the encroachment of mobile apps.
• 8 Questions To Ask Before Choosing A Tag Management System
  Contributor Josh Dreller weighs in with part four of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit.
• Gigya Survey: 77% Of Consumers Say They Have Used Social Logins
  Driven by a strong preference for convenience and a limited wariness about privacy, U.S. consumers have sharply increased their use of social logins to connect with digital sites and apps in the last two years, according to a Gigya survey released today. Seventy-seven percent of consumers have logged into websites and mobile apps using social […]
• Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available
  Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 days of cutting edge […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• In The EU, Lots Of People Are Asking Google To Forget Content That They Authored
• Will Your Business (And Your Website) Adapt & Evolve With Google?
• Ecommerce Link Building — The Challenge That Won’t Go Away
• In His Own Words: Ask.com CEO Responds To Arbitrage Accusations
• Last Call – SMX East Starts Next Tuesday In NYC; All Access Conference And Free Expo+ Passes Available

Online Marketing News From Around The Web:

Blogs & Blogging

• 16 Ways to Caffeinate Your Content and Give Your Audience a Buzz, boostblogtraffic.com
• 7 Ways for Bloggers to Be More Productive, ProBlogger
• 9 Blog Design Tweaks That Will Increase Your Email Signups, blog.getresponse.com
• Blogging Metrics: What to Measure, How to Measure It, and How Often, www.impactbnd.com
• Five lessons for effective blogger outreach, econsultancy.com
• How to Rid Your Blog of Comment Spam, www.dexmedia.com
• You’ve Forgotten Your Blogging. Here are the 7 Bad Signals It Sends, www.jeffbullas.com

Content Marketing

• 3 Content Marketing Best Practices SMBs Can Ignore, www.wordstream.com
• 3 Tragic Errors to Avoid When Building a Web Content Marketing Program, contentmarketinginstitute.com
• 4 Ways Content Sharing Can Fit Into Your Content Strategy, contently.com
• Creation vs. Curation: Do You Need to Make or Moderate?, relevance.com
• How Betabrand Nails Product Page Storytelling, Get Elastic
• How to increase the chance for your content to go viral quickly, www.kjrocker.com
• Is Your Content Missing Its Readers?, blog.simplereach.com
• It’s Back to School for B2B Content Marketing, www.komarketingassociates.com
• The 3 Factors That Drive Content Marketing Success, www.b2bmarketinginsider.com

Conversion Optimization

• 7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks, unbounce.com
• The 7-Step Guide to Create a Mind-Reading Landing Page, blog.crazyegg.com

Copywriting, Design & Usability

• The Ultimate Guide To Choosing A WordPress Host, www.smashingmagazine.com
• When Web Design Doesn’t Matter, fizzle.co

Display & Contextual Advertising

• Banner ads are broken beyond repair, digiday.com

Domaining

• New York Boosts Its Brand on Web With .NYC Domain, Wall Street Journal
• LasVegasWeekly.com: “Why The .Vegas Launch is a Ridiculous Racket & A Waste Of Money”, www.thedomains.com

Ecommerce

• 12 bewilderingly bright ecommerce sites for your instant attention, econsultancy.com
• Affluent consumers shop online – even if they buy in stores, www.internetretailer.com
• Online Discounts vs. Free Shipping: A Battle of the Ages, www.emarketer.com
• Surprise! Retailers no longer can track iPhone users by Wi-Fi in stores, www.internetretailer.com
• Ecommerce Is Top Industry in Terms of Facebook Posts, Engagement, allfacebook.com

Email Marketing

• Five Deadly Email Platform Migration Mistakes to Avoid, www.marketingprofs.com
• Red Letter Days Increases Email Revenue 10%, blog.returnpath.com
• What iOS 8 Holds in Store for Email, blog.movableink.com

General Internet Marketing

• Some Non-Obvious Advice on Thought Leadership, moz.com

Internet Marketing Industry

• Qualtrics’ Ambitions Don’t Stop With $150 Million In Funding, Forbes
• Socialbakers Unveils a New Social Benchmark: “Smart Storytellers”, Social Bakers
• Slice Intelligence Launches with iPhone 6 Data, intelligence.slice.com

Mobile/Local Marketing

• Apple Says iPhone 6 And 6 Plus Bending Complaints Number Less Than 10, TechCrunch
• Before User Acquisition: Prep Your Mobile Game For Success, www.nanigans.com
• Five Questions to Ask Your Mobile Ad Platform Provider, adage.com
• Millennial Study: One in Three Want to Communicate by Snapping a Mobile Photo, www.miteksystems.com
• Want to reach consumers on mobile? Do it before they go shopping, www.marketingpilgrim.com
• What one of the most mobile retailers is doing with iOS 8, www.internetretailer.com
• Which Mobile Location Ads Are the Most Accurate?, www.emarketer.com

Social Media

• “People Who Like Your Page” Returns as Option in Facebook Boost Post Ad Feature?, allfacebook.com
• 17 Quick Wins to Boost Your Social Media Marketing Right Away, blog.bufferapp.com
• 3 Reasons To Display Social Media Plugins On a Landing Page, ppc.org
• 7 Vital Delivery Optimization Strategies For Social Media, www.socialbro.com
• A 100-Point Checklist for Social Interactions, www.conversationagent.com
• A Practical Guide to Writing an Effective Social Media Policy, thenextweb.com
• B2B ecommerce blog post garners 2,000 likes in first week via strategic Facebook Promoted Posts, www.marketingsherpa.com
• CPG shoppers prefer Facebook over Twitter for brand interaction, www.insidefacebook.com
• Ello, Ello? New “No Ads” Social Network Ello Is Blowing Up Right Now, techcrunch.com
• Facebook fans who interact with the brand page make for higher-paying consumers, www.insidefacebook.com
• Facebook Post Types: Picking a Winner Isn’t Easy, www.stonetemple.com
• How Facebook is courting publishers, digiday.com
• How to Create Your Social Media Marketing Plan of Attack, www.firepolemarketing.com
• How To Take Advantage of Pinterest Advertising, blog.tailwindapp.com
• Instagram Lets You #Selfielapse By Adding Front-Facing Camera Option To Hyperlapse, techcrunch.com
• Mastering Successful Social Media Management, www.koozai.com
• Twitter CEO Finally Gets a Verified Account on the Social Network, Mashable
• Using Instagram for Business, www.bluefountainmedia.com
• When to Use: Sponsored Updates vs. Unpublished Posts, blog.adstage.io
• Will Twitter Change Your Life? It Changed Mine., www.vocus.com

Video

• 3 Ways to Optimize Videos for Mobile Devices, www.reelseo.com
• Online Video Trends: Mobile Viewership More Than Doubled YOY, www.marketingprofs.com