Report: Holiday Retail Sales To Climb 5% & E-Commerce Sales Predicted To Jump 16.6%

After 2013’s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and ecommerce sales are going to continue to climb this holiday season. According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching $862.53 billion. The same report claims ecommerce sales […]

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This article is part of Marketing Land's Holiday Retailer series.

This article is part of Marketing Land’s Holiday Retailer series.

After 2013’s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and ecommerce sales are going to continue to climb this holiday season.

According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching $862.53 billion.

The same report claims ecommerce sales will jump 16.6 percent during the 2014 holiday season, generating $72.41 billion during November and December.

US retail sales 2014

Ecommerce sales have continued to climb during the last three years, up 1.3 percent since last year, and 3.2 percent over 2012.

emarketer projected commerce retail sales 2014


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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