Content and brand tips for the AI era
Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world.
AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.
AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream.
Among the tasks where AI can help creatives:
- Atomizing long-form content.
- Assisting in draft and ideation.
- Helping keep content on brand.
In this episode of Conversations with MarTech, we’re talking to Drew Brucker, head of brand and content at webinar and video platform provider Goldcast, about how AI can boost your content efforts, the pros and cons of the democratization of creativity, the enduring webinar format, brand marketing’s resurgence and more.
Episode guide
0:27: Meet Drew Brucker
1:40: The best examples of AI helping create content?
5:20: How important is AI to speeding up creative workflows?
7:42: How does the democratization of creativity change the role of creatives?
10:19: Brand guidelines meet democratized creativity.
13:20: How are webinars evolving for the AI era?
13:50: Webinats are “the cockroaches of content.”
19:01: Is a new heyday coming for brand marketing?
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