Contributor

Theresa Kushner

About Theresa Kushner

Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges. For over 25 years she has led companies – like IBM, Cisco Systems, VMware, Dell/EMC – in recognizing, managing, and using the information or data that has exploded exponentially. Using her expertise in journalism, she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources, Uses, Results (with Ruth Stevens). Today, as the Data and Analytics practice lead for NTT DATA, Theresa continues to help companies – and their marketing departments -- gain value from data and information.

Theresa Kushner's latest articles

Customer experience

6 steps to help improve your customer experience with AI

It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents.

Theresa Kushner | Nov 22, 2024 at 12:26 pm ET

Marketing artificial intelligence (AI)

How wisdom makes AI more effective in marketing

Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement.

Theresa Kushner | Aug 20, 2024 at 10:23 am ET

Marketing artificial intelligence (AI)

How women in marketing can thrive in the age of AI

Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities.

Theresa Kushner | May 29, 2024 at 10:50 am ET

Marketing operations (MOps)

Building a future-ready marketing operations team

Planning strategies for managers in an AI-powered world.

Theresa Kushner | Feb 12, 2024 at 10:39 am ET

Customer data platform (CDP)

Breaking down data silos: Overcoming obstacles and planning for the future

Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles.

Theresa Kushner | Dec 18, 2023 at 9:41 am ET

Customer data platform (CDP)

Breaking down data silos: A practical guide to integrated marketing data

Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance.

Theresa Kushner | Dec 15, 2023 at 12:09 pm ET

Marketing management

Why you’re not getting credit for your marketing efforts — and how AI can help

Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.

Theresa Kushner | Sep 25, 2023 at 9:57 am ET

Marketing artificial intelligence (AI)

ChatGPT: A marketer’s guide

Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.

Theresa Kushner | Mar 6, 2023 at 10:30 am ET

Marketing technology

5 tips to extract true value from your data

How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data.

Theresa Kushner | Dec 22, 2022 at 12:05 pm ET

Marketing management

5 ways marketing and IT can work better together

What's your relationship with your IT team? Adversarial? Collaborative? Non-existent? Here's how to drive better results with good teamwork.

Theresa Kushner | Oct 31, 2022 at 9:23 am ET

Marketing artificial intelligence (AI)

Governing AI: What part should marketing play?

With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?

Theresa Kushner | Aug 9, 2022 at 12:01 pm ET