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Not only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging and the value they’re delivering to the advertisers — where value is defined as ads being viewed and delivered to the primary demographic target. That’s the conclusion of the full […]
The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon its preliminary staff report of December. The report is aimed at outlining how it thinks Internet companies should be protecting consumers’ privacy, mostly via self-regulation but legislative measures are also called for. […]
Fewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by deliverability firm Return Path. This is the first time the company has seen a major decline. […]
The partnership that has Microsoft, AOL and Yahoo cross-selling display ads on the other sites is now open for business and up and running, according to a blog post from Microsoft. The relationship, which first came to light in September of last year, is partly a reaction to Google’s increasing dominance in the display ad […]
The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction to the U.S. with an ad that invited people to “Drive It Like You Hate It,”; Alka Seltzer’s “I can’t believe I ate the whole thing”; and Avis’s “We Try Harder” spot — […]
The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has released a new standard display ad package that includes the 970×250 Billboard, the 970×90 Pushdown and the 300×600 Filmstrip, among others. It’s the first time the IAB has introduced a new standard ad portfolio […]
Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted. “After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote in […]
Advertising auctions for cost-per-click (CPC) placements on Google’s AdMob mobile ad network will soon take quality score into consideration, as the company moves AdMob closer to its core AdWords product. Previously, the highest bidder won the impression on AdMob. The change will take place globally on February 15, at which point the ad displayed for […]
Two recent cases of AdSense publisher bans highlight publisher discontent about Google’s mysterious methods for determining when to ban (and when to reinstate) participants displaying its Content Network ads on their sites. Acme Dropped, Reinstated After Public Attention In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was banned from AdSense […]
Publishers this morning began reporting problems with Google’s AdSense — no ads were showing on their sites — and now Google acknowledges the problem. A Google spokesperson told Marketing Land: “There is currently an issue with AdSense for Content ads not showing on a small number of publishers’ sites. Our engineers are working to investigate […]
Defying the difficulties plaguing the economy as a whole, interactive advertising in the US is set to grow well above 20% this year, nearing $40 billion in revenues, according to the latest eMarketer estimates. And if eMarketer is correct, double-digit growth will continue for at least the next couple of years before slowing slightly. The […]
You knew some of your display ad impressions were wasted, but not exactly how many. Now the first Comscore study of its kind has quantified what percentage of online display ads aren’t even seen by users — an average of 31% and, on some sites, as many as 91%. Sometimes those ads are below the […]
Sixty-nine percent of American women online say they rely on advice they find on blogs when making consumer electronics purchases, versus only 53 percent that say they rely on social networks. That’s the conclusion of a recent survey sponsored by BlogHer, the female-oriented blog network. The largest number of respondents (74%) said they most preferred […]
In a bid to expand its services, email deliverability firm Return Path has acquired OtherInbox, a start-up that helps consumers manage their communications with etailers and other bulk senders by organizing and filtering their messages — an aim similar to Gmail’s priority inbox feature. Financial terms were not disclosed. OtherInbox’s founder and CEO, Joshua Baer, will […]
Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in the current email marketing environment? Social is now an undeniable part of the interactive marketing mix — how does it best work with email? To answer these questions and more, and help […]
There may be no area in interactive marketing that’s moving as quickly as Social Media Marketing. Facebook seems to launch new functionality and interfaces every couple of weeks, and niche social networks like Pinterest seemingly spring to prominence out of nowhere. To get a sense of where we are and where social media is heading […]
In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just because something is tried-and-true doesn’t mean there’s not change afoot. Yes, some things stay the same. A Pew Internet survey earlier this year found email continues to be one of the most popular […]
It’s the oldest format in online advertising, but it’s not stodgy by any stretch. Display Advertising is still changing rapidly as new technologies and innovations come along and are put to the test. That may be why display been gaining as a percentage of overall online advertising revenues, commanding 37% of the total dollars in […]
If you’ve been considering building a branded app as part of your mobile marketing strategy, a new study provides some ammunition in favor of the move. Researchers at Indiana University and Murdoch University in Australia found that mobile apps had a positive impact on brand favorability and purchase intent. Study participants were asked to rate […]
“Space City” Houston ranks number one on the Interactive Advertising Bureau’s list of mobile shopping cities, followed by New York, Atlanta, Los Angeles and Dallas-Fort Worth. The industry group looked at mobile phone ownership, the influence of mobile coupons and ownership of mobile retail and social media applications when putting together its rankings. Surprisingly, uber-tech-savvy […]
Thirty-eight percent of senior marketers in the U.S. and Britain say their companies are still just dipping their toes in the water of social media, with most saying fears about return-on-investment have kept them from diving in wholeheartedly. However, the survey of 400 senior marketing managers conducted by InSites Consulting found that 69% of companies […]
Ever wondered whether it’s a better investment to put your ads on TV or put them online? The answer: Do both. That’s the conclusion of a new study conducted by Ipsos and sponsored by Google. In fact, the companies say that people exposed to a 15 second video ad on both YouTube and TV were […]
If you still think people are task-oriented when they’re spending time on the Internet, you’re behind the times. Increasingly, adults, especially young adults, report that they get online for no reason at all, instead looking for entertainment and diversion, according to the latest report from the Pew Research Center’s Internet and American Life Project. Internet […]
Google has gotten Department of Justice (DOJ) approval to move forward with its planned acquisition of Admeld, the sell-side optimization firm that helps publishers maximize revenues from their display advertising inventory. Though Google hasn’t disclosed how much the deal was worth, various news outlets valued it at $400MM when it was first announced in June. […]
U.S. Internet ad revenues in the third quarter grew 22% over the same period in 2010, rising to $7.88 billion, according to the latest report by the Interactive Advertising Bureau (IAB) and PriceWaterhouse Coopers (PwC). The figures even showed a 2.7% rise over the second quarter of 2011, which was itself a record-setting period, according […]