Google is rolling out Topics-based tracking for Chrome
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it.
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Nicola Agius's latest articles
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Reddit launches AI keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns.
X (Twitter) marks its spot by bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech."
Gen Z teens are watching YouTube ads and recalling what they’ve seen
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
Meta launches new tool to track branded content campaigns
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors' marketing strategies.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
Google Ads unwraps several new features ahead of holiday season
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
Meta ad revenues up 12%, far ahead of Microsoft and Alphabet
Meta returns to double-digit growth for the first time since 2021, while Microsoft's increase is only 3% and Alphabet's is 2%
Universal Analytics is still functional for most users
Almost two weeks after the supposed sunset of UA, the sky is still glowing red.
Marketers are having problems with the GA4 user interface
We explore some legitimate complaints marketers have about the new Google Analytics UI.
10 things you hate about Google Analytics 4
Many of you don't like Google Analytics 4 and in responses to our recent poll you told us exactly why.
Marketers roast Google Analytics 4
Unlucky for some? 13 of the funniest reactions to Google's now mandatory analytics solution.
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
The Universal Analytics shutdown has finally begun
Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible.
Are you ready for Google Analytics 4? Have your say in our poll
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it's time to have your say.
Looker Studio releases GA4 connector update with 170 new fields
Looker rides to the rescue of the many marketers griping about GA4's lack of data. However, you have to refresh your data sources first.