Microsoft Advertising Editor expands audiences to all markets

The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.

Chat with MarTechBot

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM.

The platform has also launched new audience types.

Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as:

  • Remarketing.
  • Dynamic remarketing lists.
  • Similar audiences.
  • Customer match.
  • Custom audiences.
  • Custom combination lists.

Why we care. Advertisers have historically only been able to use Microsoft Advertising online to manage audiences. However, they can now do this using the Microsoft Advertising Editor tool, which means they now have the flexibility to monitor and tweak their audience campaigns offline.

How it works. Marketers have been advised that audience creation and management should still be done via Microsoft Advertising online. However, Microsoft Advertising Editor can now be used to update associations in bulk. To update associations in bulk, navigate to the “Audience” tab on Microsoft Advertising Editor and select an option.

Alternatively, to update audience targeting associations, you can import a file or import from Google Ads.

Get MarTech! Daily. Free. In your inbox.

Read more. Read Microsoft’s Audience options guide for more information on audiences, or Microsoft’s in-market guide for a full list of markets and available audiences.

Dig deeper: Microsoft Advertising introduces Chat API for publishers

About the author

Nicola Agius
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

Get the must-read newsletter for marketers.