Meta advertisers: Glitchy automated system pushing sales down and costs up
Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
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YouTube adds new shopping features to increase seller revenue
The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Google testing tools to provide more personalized shopping experiences
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase
Marketing artificial intelligence (AI)
Microsoft rolls out Copilot AI to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Google Marketing Platform launches new API with enhanced capabilities
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.
Reddit testing new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more.
LinkedIn restores service after global outage
It's the second outage suffered by a major social media platform this week.
Google sued for $2.27 billion by European publishers
More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position.
Google tells antitrust judge government trying to punish company for Search success
Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge.
Walmart buys TV maker Vizio to boost ad revenue
The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers.
Marketing artificial intelligence (AI)
Google expands generative AI capabilities for automatically created assets
Google's generative AI capabilities are now available to create content for all English-language advertisers in the U.S. and UK.
Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Marketers fume as Google Ads’ customer service hits ‘all-time low’
Marketers say Google ad reps don't seem to know much about services, can't get routine problems corrected and use scare tactics to sell.
Google to shut down Business Profiles websites
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Marketers can now use topic tags on Threads to boost engagement
Topic tags are similar to Instagram hashtags, but there are some differences.
Google lets advertisers opt out of Search Partner Network amid Adalytics claims
The Adalytics report alleges ads have been appearing alongside potentially harmful content including sites on brands' exclusion lists.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Google slips up and admits paying Apple 36% of Safari revenue
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
Google gives advertisers new generative AI tools for the holidays
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
Meta partners with Amazon to streamline advertisers’ conversions
The collaboration, called "the most significant ad product of the year," lets U.S. consumers buy products while on Facebook and Instagram.
Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.
Europe gets ad-free Facebook and Instagram subscriptions
Company also puts a "temporary" ban on advertising to minors to avoid violating new EU privacy protections.
Amazon ad services revenue up 26% to $12 billion in Q3
The retail giant attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Yelp unveils enhanced ad targeting
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.
The Google anti-trust trial: A deep dive into the details
The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine.
AdMob policy update: Indirect monetary items can be offered as rewards
Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement.
Google Ads rolls out Demand Gen globally
The AI-powered tool designed specifically for social platform advertisers, includes new features, inventory and insights.
New GA4 features improve security and report accuracy
Marketers can now redact client-side text and exclude Google data signals from reports and explorations.
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
Google apologizes for GA4 data migration confusion
The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
Google launches AI tool for YouTube ad optimization
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.