Playbook Broken: Why old marketing tactics fail
In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media.
Marc Sirkin's latest articles
MarTechTok
Everyone is a marketer and everyone has an opinion on marketing. We’ve captured some of those opinions in our curated collection of MarTech video shorts. You can watch the full videos as part of our Conversations with MarTech series, available on the site, YouTube and all major podcast platforms! Use the next or previous buttons […]
Marketing artificial intelligence (AI)
How to build interactive applications with generative AI
See how genAI helps build interactive applications, from idea to implementation.
How to use ChatGPT to simulate martech tools and marketing strategy
What if you could simulate marketing programs using a CDP before investing in the technology?
New email sender rules: Legitimate mailers will be collateral damage
The 'bad guys' won't be deterred. The 'good guys' will be injured.
A deep dive into how marketers use MarTechBot
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks.
MarTechBot: Insights from real-world usage (so far)
As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals.
Marketing artificial intelligence (AI)
We turned MarTech into a chatbot. This is what we’ve learned (so far)
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.
Oops, are you a bot?
Based on cutting-edge machine learning and AI, we think you might be a bot. If you aren’t a bot and are actually a human, please send an email to newsletters AT martech DOT org and let us know what you were trying to subscribe to and we’ll be happy to help!
Virtual Events Part 3: Choosing the right martech
All-in-one platform or build-your-own stack? You have to choose. Here's how to get started.
Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.
Soapbox: Does COVID-19 change everything?
Business was already moving at lightning speed but what you do in the coming months will likely define your future.
Share Your Martech Stack and Support Girls Who Code
Check out these new tools and partnerships to help you get started.
Inside look: Third Door Media’s marketing technology stack
Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible marketing stacks submitted by companies as far ranging as Airstream, Microsoft, Cisco, Black Rock, and so many more. The stacks have served as incredible educational tools, providing insight into how these organizations are […]