Your content strategy just died. Here’s what comes next.
If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.
Marc Sirkin's latest articles
Broken playbooks and broken bones: Reinventing B2B with Ryan Nelsen
Ryan Nelsen, CMO of StackAdapt, joins Playbook Broken to talk about the evolution of B2B marketing.
Why every technology revolution feels the same, until it isn’t
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change.
Marketing artificial intelligence (AI)
AI is the new OS — but marketers’ curiosity will decide its value
At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies.
Unpacking the creative renaissance: How to reignite brand magic
Deema Tamimi, VP of marketing at Creatopy. discuses the resurgence of brand marketing, the evolution of advertising and more.
Software isn’t eating the world — services are
Sangram Vajre joins Playbook Broken to talk about the transformation of software, sales funnels and GTM.
Breaking playbooks: AI and the new marketing era with Ed See
Ed See, chief growth officer at Zeta Global, joins the show to explore the evolving landscape of marketing in the age of AI.
Outsmarting entropy: Shipping beyond the playbook
In this episode of Playbook Broken, Will Allen of Cloudflare talks about re-thinking the business model for content creators and more.
Ripping up the rulebook: Marketing’s new frontier
You relied on static GTM playbooks. They're failing fast in today’s AI landscape. Tune in to hear how Zach Vidibor is rethinking strategy in real time.
Hyper Adaptive: Redefining organizations in the age of AI
Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.
Playbook Broken: The innovator’s SEO — Navigating the new age of search
We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.
Playbook Broken: Why old marketing tactics fail
In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media.
MarTechTok
Everyone is a marketer and everyone has an opinion on marketing. We’ve captured some of those opinions in our curated collection of MarTech video shorts. You can watch the full videos as part of our Conversations with MarTech series, available on the site, YouTube and all major podcast platforms! Use the next or previous buttons […]
Marketing artificial intelligence (AI)
How to build interactive applications with generative AI
See how genAI helps build interactive applications, from idea to implementation.
How to use ChatGPT to simulate martech tools and marketing strategy
What if you could simulate marketing programs using a CDP before investing in the technology?
New email sender rules: Legitimate mailers will be collateral damage
The 'bad guys' won't be deterred. The 'good guys' will be injured.
A deep dive into how marketers use MarTechBot
Real-world chat data suggests marketers use MarTechBot to enhance marketing activities, marketing operations, strategy and other tasks.
MarTechBot: Insights from real-world usage (so far)
As MarTechBot continues to evolve, it holds immense potential to transform how marketers strategize, execute and achieve their goals.
Marketing artificial intelligence (AI)
We turned MarTech into a chatbot. This is what we’ve learned (so far)
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers.
Oops, are you a bot?
Based on cutting-edge machine learning and AI, we think you might be a bot. If you aren’t a bot and are actually a human, please send an email to newsletters AT martech DOT org and let us know what you were trying to subscribe to and we’ll be happy to help!
Virtual Events Part 3: Choosing the right martech
All-in-one platform or build-your-own stack? You have to choose. Here's how to get started.
Are you effectively monetizing, measuring and maximizing your inbound call volume?
Learn how A.I. in call analytics can help you predict caller intent, measure caller tone, and drive more revenue from inbound calls.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.
Soapbox: Does COVID-19 change everything?
Business was already moving at lightning speed but what you do in the coming months will likely define your future.
Share Your Martech Stack and Support Girls Who Code
Check out these new tools and partnerships to help you get started.
Inside look: Third Door Media’s marketing technology stack
Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible marketing stacks submitted by companies as far ranging as Airstream, Microsoft, Cisco, Black Rock, and so many more. The stacks have served as incredible educational tools, providing insight into how these organizations are […]