Marketing artificial intelligence (AI)
Business leaders believe AI can deliver a competitive advantage
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Marketing artificial intelligence (AI)
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
Kim Davis | Jun 18, 2024 at 10:58 am ETMarketing artificial intelligence (AI)
Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld.
Kim Davis | Jun 14, 2024 at 12:40 pm ETMarketing artificial intelligence (AI)
Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too.
Kim Davis | Jun 13, 2024 at 3:22 pm ETMarketing artificial intelligence (AI)
New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega's long standing investment in statistical and predictive AI decisioning.
Kim Davis | Jun 12, 2024 at 12:05 pm ETMarketing artificial intelligence (AI)
Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer.
Kim Davis | Jun 10, 2024 at 3:23 pm ETMarketing artificial intelligence (AI)
The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis.
Kim Davis | Jun 7, 2024 at 10:05 am ETThe relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge.
Kim Davis | Jun 6, 2024 at 2:55 pm ETMarketing artificial intelligence (AI)
Gartner's Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it.
Kim Davis | Jun 4, 2024 at 4:30 pm ETMarketing artificial intelligence (AI)
With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals.
Kim Davis | Jun 4, 2024 at 12:48 pm ETThe theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it.
Kim Davis | Jun 3, 2024 at 1:07 pm ETB2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact.
Kim Davis | May 31, 2024 at 12:36 pm ETCustomer relationship management (CRM)
Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data?
Kim Davis | May 30, 2024 at 11:39 am ETConsumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election).
Kim Davis | May 29, 2024 at 1:07 pm ETA closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
Kim Davis | May 24, 2024 at 12:44 pm ETSalesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
Kim Davis | May 22, 2024 at 1:41 pm ETMarketing artificial intelligence (AI)
The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence.
Kim Davis | May 22, 2024 at 10:15 am ETWith the Paris Olympics going gender-equal and the WNBA smashing audience records, women's sports marketing is ready for its spotlight.
Kim Davis | May 21, 2024 at 9:40 am ETData lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering.
Kim Davis | May 16, 2024 at 11:42 am ETMarketing artificial intelligence (AI)
Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing.
Kim Davis | May 15, 2024 at 1:43 pm ETMarketing artificial intelligence (AI)
Contrary to rumors, there was no announcement about ChatGPT for search.
Kim Davis | May 13, 2024 at 1:57 pm ETDigital advertising platform Quantcast addresses the chaos surrounding third-party cookie deprecation.
Kim Davis | May 13, 2024 at 12:49 pm ETMarketing artificial intelligence (AI)
There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment.
Kim Davis | May 9, 2024 at 2:16 pm ETNew tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Kim Davis | May 8, 2024 at 12:24 pm ETThe martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models.
Kim Davis | May 7, 2024 at 12:03 pm ETMarketing artificial intelligence (AI)
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
Kim Davis | May 6, 2024 at 12:40 pm ETThe latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back?
Kim Davis | May 2, 2024 at 12:17 pm ETExperience management platform Qualtrics has rolled out new tools and features, many powered by AI.
Kim Davis | May 1, 2024 at 11:37 am ETMarketing artificial intelligence (AI)
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.
Kim Davis | Apr 26, 2024 at 11:45 am ETAround 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle.
Kim Davis | Apr 25, 2024 at 12:16 pm ETHubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
Kim Davis | Apr 24, 2024 at 10:59 am ETThe importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer.
Kim Davis | Apr 23, 2024 at 12:34 pm ETA new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."
Kim Davis | Apr 22, 2024 at 10:53 am ETCDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
Kim Davis | Apr 17, 2024 at 10:22 am ETHere are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized.
Kim Davis | Apr 17, 2024 at 10:13 am ETAna Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
Kim Davis | Apr 15, 2024 at 12:43 pm ETEmarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
Kim Davis | Apr 10, 2024 at 11:39 am ETCustomer journey orchestration
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
Kim Davis | Apr 9, 2024 at 11:17 am ETSources say Alphabet has been in talks with investment banks over the possibility of a deal.
Kim Davis | Apr 4, 2024 at 10:22 am ETWe talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Kim Davis | Apr 3, 2024 at 1:26 pm ETThere was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
Kim Davis | Apr 2, 2024 at 1:03 pm ET