Jessica Hawthorne-Castro

Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 38-years. Hawthorne Advertising has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines.

As a leader in the marketing space, Jessica is a written contributor to various industry publications offering insights on key industry trends. In addition, Jessica has been recognized from the broader professional community with a long list of accolades for her career accomplishments, including: semifinalist in the Ernst and Young “Entrepreneur of the Year” in the Greater Los Angeles area, “Women to Watch” recognition for the “Marketing Hall of Femme” Direct Marketing News, “Woman of Influence” by L.A. Biz and Biz Women, “Female CEO of the Year in Advertising, Marketing and Public Relations”, presented by the CEO World Awards organization, Marketing EDGE’s “Rising Star Award”, and “Top 40 Under 40” by Direct Marketing News.