Survey: 118 million smart speakers in US, but expectation is low for future demand
52 percent of smart speaker owners have two or more devices in their homes.
Contributor
Greg Sterling's latest articles
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.
Retail in 2019: Store evolution, tech adoption and what it will take to win
Three retail experts weigh in on the the future of the store.
Online shopping revenues will reach $126 billion by December 31, says Adobe
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date.
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
Why every multi-store brand needs a ‘localized social marketing’ strategy
70% of social brand engagement on Facebook is happening on local Pages.
Study finds 61 percent of electronics reviews on Amazon are ‘fake’
The problem appears much larger than most consumers realize and presents a huge challenge for honest sellers.
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Up to 80 percent of bidstream location data found to be either 'fraudulent or suspicious.'
What email marketers should know about Alexa’s latest feature
If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.
Do brand politics impact consumer purchases? It’s complicated
Multiple variables may affect how consumers react to brands that take a stand.
165 million people shopped online and in stores over Black Friday weekend
There were just under 90 million multichannel shoppers who spent on average $93 more than online or in-store only buyers.
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well.
EU consumer groups accuse Google of violating GDPR with location history
The groups argue Google doesn't sufficiently disclose how location data is being used and has not obtained consumer consent.
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Walgreens and Ace.
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
Millennials are more likely to buy on mobile devices than other generations.
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters.
Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Announcement part of a number of AI-related innovations announced today.
Survey: Majority of consumers will spend 75% of holiday budgets online this year
But stores are driving an increasing percentage of online buying.
Report: As Facebook portal goes on sale, smart speaker growth is slowing
There are now 53 million smart speaker devices in U.S. households according to an analyst firm's estimate.
Foursquare can now measure TV ads’ impact on offline store visits
The company can also measure multiple channels and their effect on real-world consumer behavior.
Survey: Expect more holiday spending, ‘blended retail’ shopping this year
Consumers on average will spend roughly $700 on holiday gifts this year.
Study finds decline in ‘trust’ costs corporations billions in profits
Firm tied $180 billion in revenue losses to declines in trust across 54 percent of companies in its index.
Facebook launches holiday pop-up stores in Macy’s to promote digital-native SMBs
Shops will be open through February 2019 in nine Macy's stores across the US.
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors.
Google Q3 results: Strong earnings beat expectations but revenues fall short
Revenues were $33.7 billion, earnings were $13.06 billion.
Report: Apple expected to say GDPR a model for US privacy regulation
CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels.
Survey: Social commerce held back by security, privacy concerns
However social media influence on purchases via other channels is strong.
Consumers say they want much more control over their personal data
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data.
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
Quarterly member growth has slowed to less than 2 percent, according to CIRP.
Forecast: Open exchanges will see declining share as programmatic money goes direct
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars.
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.
Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
What's new and striking about this survey is the runaway gap between Amazon and everyone else.
Yahoo Small Business is back with new investments from Verizon
The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales.
Why Google’s Home Hub could outsell Echo Show, other smart displays
The new device is priced right and offers more capabilities out of the box.
Google appeals record $5 billion EU antitrust Android fine
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers.
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital
Telephone interviews with 200 companies reveals surprisingly low digital marketing investments.
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer.