Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had raised.
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
The purchase price was less than 2X what Conductor had raised.
Greg Sterling | Aug 16, 2019 at 12:02 pm ETData sharing is highly situational; marketers can't assume personalization is always desirable.
Greg Sterling | Aug 14, 2019 at 2:08 pm ETHowever, reactions vary by types of content including, terrorism, racism, porn, drugs, gambling, hate speech and politics.
Greg Sterling | Aug 13, 2019 at 5:17 pm ETFirefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and measurement.
Greg Sterling | Aug 12, 2019 at 12:29 pm ETLocation data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is coming.
Greg Sterling | Aug 9, 2019 at 11:15 am ETMore than 50% of sales are for entry-level devices: Echo Dot and Google Home Mini.
Greg Sterling | Aug 9, 2019 at 9:47 am ETYet revenue and usage are still growing.
Greg Sterling | Aug 5, 2019 at 12:01 pm ETThe new capabilities let marketers look at customer data in more complete and flexible ways.
Greg Sterling | Jul 31, 2019 at 1:00 pm ETThe Assistant is a more versatile, cross-platform utility.
Greg Sterling | Jul 29, 2019 at 2:56 pm ETPassage is not guaranteed but it could inspire other local governments to take similar action.
Greg Sterling | Jul 26, 2019 at 7:13 pm ETThere are lots of new privacy requirements, which Zuckerberg says he welcomes and others say don't go far enough.
Greg Sterling | Jul 24, 2019 at 12:06 pm ETRecent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants.
Greg Sterling | Jul 23, 2019 at 6:33 pm ETWe're entering a period of more aggressive data privacy and security enforcement under existing law.
Greg Sterling | Jul 22, 2019 at 2:30 pm ETThe data show growth for other retailers, but Amazon captured the bulk of sales.
Greg Sterling | Jul 19, 2019 at 9:10 am ETPublishers aren't happy, viewing the change as a way to enable users to circumvent paywalls.
Greg Sterling | Jul 18, 2019 at 1:13 pm ETThe fine is more than 200x the next largest monetary penalty imposed by the FTC.
Greg Sterling | Jul 12, 2019 at 7:36 pm ETCompany touts "MTA" solution as the next-generation in campaign measurement and analytics.
Greg Sterling | Jul 12, 2019 at 5:37 am ETThe poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online.
Greg Sterling | Jul 10, 2019 at 9:41 am ETPublishers must conform to Better Ads Standards or see ads on their sites blocked by Chrome.
Greg Sterling | Jul 3, 2019 at 2:32 pm ETThe current state of CCPA preparedness is muddled at best, says a new survey.
Greg Sterling | Jul 1, 2019 at 6:15 pm ETConcerns that 'smart speakers are always listening' inhibit potential buyers.
Greg Sterling | Jul 1, 2019 at 9:08 am ETPrime Day 2019 will easily cross $5 billion in sales this year and could inch closer to $6 billion.
Greg Sterling | Jun 26, 2019 at 8:33 am ETThe ICO report identifies numerous problems with the current RTB model and expresses skepticism that industry initiatives will cure them.
Greg Sterling | Jun 25, 2019 at 8:03 am ETHowever, eMarketer revised downward its estimate of Amazon's share of ecommerce from nearly 50% to 38%.
Greg Sterling | Jun 17, 2019 at 7:55 am ETiPhones dominate usage, despite aggressive promotion of the Google Assistant.
Greg Sterling | Jun 13, 2019 at 2:38 pm ETIt seems to be true even among brands and agencies that say the three outperform other platforms.
Greg Sterling | Jun 13, 2019 at 8:28 am ETData reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement.
Greg Sterling | Jun 12, 2019 at 1:18 pm ETLocation analytics were used to identify audiences, top competitors and measure the ROI of campaigns and channels.
Greg Sterling | Jun 12, 2019 at 6:16 am ETThe eMarketer forecast says mobile devices beat TV by 8 minutes per day.
Greg Sterling | Jun 6, 2019 at 10:27 am ETA perfect storm of public discontent, politics and economics has produced a wave of pending investigations.
Greg Sterling | Jun 5, 2019 at 2:54 pm ETApple wants to be the 'privacy OS' for users increasingly concerned about exploitation of their data.
Greg Sterling | Jun 4, 2019 at 7:25 am ETReportedly the DOJ will investigate Google and the FTC will take on Amazon.
Greg Sterling | Jun 3, 2019 at 12:28 pm ETThe company is working with Neustar for audience insights and targeting and Ubimo for foot-traffic attribution.
Greg Sterling | Jun 3, 2019 at 9:56 am ETConsumer behavior may not be what you think it is.
Greg Sterling | May 31, 2019 at 3:00 pm ETThe company said the move advances its goal "to become the world’s most trusted, independent location technology platform."
Greg Sterling | May 31, 2019 at 2:33 pm ETConsumers' lives haven't changed that much but marketers are much more cautious while some are waiting for the 'other shoe to drop.'
Greg Sterling | May 24, 2019 at 5:16 pm ETRyan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning.
Greg Sterling | May 24, 2019 at 9:12 am ETThe complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection.
Greg Sterling | May 23, 2019 at 9:11 am ETThe TrustArc survey found confusion or ambivalence about whether GDPR privacy regulation has been effective.
Greg Sterling | May 23, 2019 at 8:30 am ETAirship examined mobile app permissions data from more than 700 million users worldwide.
Greg Sterling | May 22, 2019 at 12:26 pm ET