Apple ITP engineer on Chrome tracking prevention: It ‘has a long way to go’
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking.
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Ginny Marvin's latest articles
Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts.
Google App campaigns to get YouTube inventory, tROAS bidding
App ads will soon be eligible to appear on the YouTube homepage feed.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for […]
Amazon advertising growth slowed again in Q1: Does it matter?
Amazon's advertising business grew around 36% in Q1 2019.
Privacy-centric browser Brave launches its twist on display ads
Brave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers that block most standard display ads. Now, Brave wants to reframe the relationship between digital publishers, advertisers and users with an ad platform of its own. Brave Ads launched in the desktop browser for macOS, Windows and Linux Wednesday in four countries […]
Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization outcomes.
AdStage launches Google Sheets add-on for cross-channel campaign data
Advertisers can import data from multiple search and social adverting channels with one query.
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request.
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating your own marketing data warehouse.
Google Cloud goes after commerce market with Cloud for Retail solutions
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search, personalized recommendations and more.
Why brands must take a people-first approach to martech
Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed CMO.
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at scale.
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
Marketing technologies are taking new shape in response to several factors, not least of which is the cloud.
Gender gap persists in marketing technology roles, salary survey finds
Women in marketing operation and marketing technology positions also less likely to have received promotions.
CDP Institute launches vendor certification program, tools to help CDP buyers
Vendors that meet five key capability requirements will be eligible for RealCDP certification.
eBay shuttering eBay Commerce Network, its third-party advertising network
The network will stop serving ads May 1 as eBay shifts focus to first-party ad solutions.
How LinkedIn measures what matters to drive results
Developing a measurement strategy that provides actionable insights isn't always easy. Here are key tips to getting there.
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right.
Adobe, Microsoft, SAP shed more light on Open Data Initiative
More than a dozen companies sign on to a new advisory council with a focus on using common method of integrating data across ODI partner platforms.
Dynamic AMP for Email is rolling out in Gmail now
Dynamic email features give users the ability to interact with your content without ever leaving their email messages.
Businesses prepare to spend heavily on CCPA compliance
Those who already have GDPR programs are at an advantage, survey finds.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy violations.
Google unveils pre-registration app ads, Engagement App campaigns, more
The company announced five new features aimed at customer acquisition, retention and app monetization efforts.
WordPress plugin to win back cart abandoners leaves sites open to attack
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections.
U.S. podcast audiences keep growing, 62 million listening weekly
Half of the U.S. has now listened to a podcast, according to Edison Research.
Google Ad Manager adopting first price auctions for programmatic display, video
The decision comes amid industry calls for greater transparency and simplicity in programmatic.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
Quora intros bulk ad creation, editing
The bulk ads editor and creator is an important development for advertisers -- and Quora.
Target launching invite-only online marketplace
The new Target+ initiative takes a different tack than competitors Amazon and Walmart.
Walmart wants your ad business
The company sees an advantage in its trove of digital and in-store customer data.
Facebook testing new Ads Manager interface
Advertisers have been getting sneak peeks at the changes Facebook is looking to bring to Ads Manager.
Google revamps Test My Site mobile site speed tool
See how your site stacks up against competitors, get recommendations for improvement.
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
Cupboard aims to make Google Universal App Campaigns more effective, now out of beta
The reporting automation and analysis solution offers views and creative performance data not available natively in Google Ads.
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
Where is Google Attribution?
Google's free attribution tool made a big splash in 2017. Where does it stand now?