Spotify introduces video ads on Roku

The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade.

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Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option.

Why we care. The key to digital marketing is being able to reach users on any device. That’s a best practice for user experience, but it also applies to advertisers. The growing ecosystem of apps on Smart TVs makes the bigger screens in the house a hub. Brands that don’t have a presence on this bigger screen via CTV advertising are missing an opportunity as consumer behaviors evolve.

CTV Partner Network. The Roku partnership is an early move in building out Spotify’s CTV Partner Network.

“It’s long been our goal to make Spotify available to anyone on any device, and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” said Lee Brown, global head of advertising business and platform at Spotify, in a release.

Dig deeper: Roku partners with Shopify to allow purchases direct from TV

Spotify video experiences. The Spotify video app has been available on Roku for over a decade. And while people use Spotify generally to listen to music and podcasts, users also engage with Spotify on their screens to compile playlists, search for content and watch artist clips and video podcasts.

Ads. Spotify’s range of ad products include Sponsored Sessions and visual call-to-action cards. The company has also announced forthcoming video podcast ads.

Spotify has a global audience of over 500 million.

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About the author

Chris Wood
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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