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Marketing artificial intelligence (AI)
Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert.
Spinning off AdX exchange and DFP platform would severely impact the tech giant's revenue and be a seismic shift in digital advertising.
An in-depth look at the verdict, arguments and trial about Google's monopoly practices in the $200 billion digital advertising industry.
A Federal judge found Google “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets.
Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance.
Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts.
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.
The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
Symphony Creative Studio turns product descriptions or URLs into video clips.
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.
Company argues a breakup would make advertising less valuable, while harming publishers and merchants.
Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack?
Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true?
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict.
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls.
Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions.
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.
Skepticism, approval and mixed feelings: people have a lot to say about Google's reversal on third-party cookies.
Netflix's ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model.
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements.
Marketing artificial intelligence (AI)
Microsoft's AI-powered video ad recommendations speeds creative processes for marketers across display and streaming platforms.
Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what's coming for GA4.
The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging.
Marketing artificial intelligence (AI)
The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising.
Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.