Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app

MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app

A quick round up of the latest marketing technology news and announcements.

Amy Gesenhues on April 29, 2020 at 1:07 pm | Reading time: 2 minutes

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.

SPRINKLE IN SOME TIKTOK. Customer experience management platform Sprinklr announced it is adding a TikTok integration, allowing advertisers to create and manage TikTok ads within its suite of social media advertising solutions. According to the company, it is the first API partner to support in-feed TikTok ads.

Why we care: While TikTok is currently facing some serious security concerns (U.S. lawmakers recently introduced a bill that would enforce TikTok to alert consumers about security risks associated with the app before downloading), the site is continuing to hold its place as the shiny, new toy among social media advertisers. But the site’s ad platform is still in its infancy. By hooking up with Sprinklr, TikTok is giving the ad side of its business some legitimacy — as well as giving social media ad managers a solid platform not only to try out and run TikTok campaigns, but easily compare their results alongside the other social campaigns they manage via Sprinklr. 

SHOP TIL YOU DROP. Shopify has released “Shop” — a consumer shopping app that will allow shoppers to browse and order products, as well as track their packages. (The app is an update of Shopify’s former app Arrive that provided order tracking information, according to TechCrunch.) The app offers product recommendations based on the user’s preferences and purchase history and  includes a local shopping feature for consumers to find and purchase products from local stores.

Why we care: The big news here is that Shopify is giving local mom-and-pop shops expanded e-commerce capabilities. This consumer shopping app — that comes complete with a local shopping feature — gives SMBs that lack the time and resources to build their own native app an avenue to connect with online shoppers. And it comes with all the bells and whistles of your standard e-commerce app: product recommendations, online ordering, purchase tracking and more.

Do you have MarTech Minute news? Please let us know if your company has a platform update or new product release: Submit your MarTech Minute news now. 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Marketing ManagementMarketing OperationsPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.