Zero-party data in action: How top brands turn product discovery into conversions
Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty.
Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t just a UX hiccup—it’s a conversion killer.
Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the preferences and needs customers willingly share—to deliver smarter, more personalized shopping experiences.
Through interactive quizzes, guided journeys, and tailored recommendations, these brands are capturing real buyer intent, replacing “you might also like” with intent-driven recommendations that convert, and exchanging value for data to fuel loyalty and retention. You’ll learn:
- How guided experiences uncover deep customer preferences
- Why intent-based recommendations outperform generic suggestions
- Strategies to trade value for data—and turn it into a loyalty loop
If you’re ready to reduce bounce rates, increase AOV, and make product discovery your most powerful conversion tool, this session is for you.
Save your spot now and walk away with proven strategies you can activate immediately.
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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