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Iterable's latest articles
From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns
When it comes to standing apart from your competition, it’s all about getting your messages in front of consumers in the most engaging ways possible.A comprehensive mobile marketing strategy, that complements all your channels, enables you to stay ahead of the curve—and keep customers coming back for more. In this guide, we’ll dive deep into […]
The Essential Guide to Making Your Marketing Recession-Proof
You don’t have to be an economic expert to feel apprehensive about market forces. Perhaps you’re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news. In times like these, it’s possible your own marketing team is suffering from workforce reductions, budget cuts, and other cost-cutting measures. Instead of […]
The Savvy Marketer’s Guide to Building a Stellar SMS Strategy
SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well. Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be intentional, focused, and well-planned. In this guide, we’ll provide step-by-step guidance for building an effective […]
RetailX Germany 2021 Ecommerce Region Report
2020 brought a lot of change and accelerated digital transformation initiatives for Ecommerce businesses across Europe, especially in Germany. You may be wondering how to adapt your marketing in Germany today. If that’s the case read the “Germany 2021 Ecommerce Region Report” by RetailX and Iterable. It deep dives into the latest Ecommerce trends and […]
The 4 Steps to a Successful Digital Transformation
Going digital is a concept for marketers that has been in progress for years now. From email to the growing presence of ecommerce and mobile usage, the growth of digital channels has been steady—and in some cases exponential. The pandemic served as an accelerator of these digital principles, forcing brands to reconsider the way they […]
Personalization For Dummies
Adding a “personal touch” to marketing efforts is not a new concept. However, understanding what personalization actually means and how brands can incorporate it into their marketing strategies is a different story. With the introduction of more advanced technology and increased availability of customer data, brands have the ability to truly create a cohesive, individualized […]
Personalization Playbook: Lifecycle Mapping
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this white paper, Iterable explains how you can […]
The Six Principles of Building a Memorable Customer Experience
The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what is required of brands to take advantage of this pivotal moment in time. Using Robert […]
How to Personalize Cross-Channel Campaigns Using User and Event Data
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to these high standards. Though challenging, there’s hope—83% of consumers will share their data in return […]
The Guide to Marketing Maturity: 3 Levels of Personalization
When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible. Now it’s on all brands to live up to these high standards. Though challenging, there’s hope—83% of consumers will share their data in return […]
Personalization Playbook: Dynamic Content
Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology you’re using. In this whitepaper, Iterable discusses all things dynamic content, from strategy and marketing maturity, […]
Personalization Playbook: Lifecycle Mapping
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this white paper, Iterable explains how you […]
How to Personalize Cross-Channel Campaigns Using Metadata
Inside Iterable’s personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s […]
Give Your Retail Marketing the Red Carpet Makeover: A How-To Guide
The retail industry is in constant motion. New trends, new designs, new buying habits. Marketers have to keep up, even stay ahead, while simplifying and personalizing the customer experience. Luckily for marketers, most consumers (75%) are itching for a more personalized experience. Consumers know what they want (hint: it’s convenience), but need a little push […]
Personalization Playbook: User Segmentation
Inside Iterable’s personalization playbook on user segmentation, they expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign. The playbook highlights real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s segmentation approach. Walk […]
Top 10 Mobile Marketing Campaigns Every Brand Needs
A fundamental rule of marketing has always been to meet customers where they are. That expectation has only increased today, with the average consumer spending over 5 hours per day on their phone. This guide will walk you through how to create successful mobile marketing campaigns across each distinct phase in the customer’s journey with […]
The Inside Look at Mobile Marketing: An Iterable User Engagement Report
Iterable poured through the data of the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behavior in their cross-channel campaigns. Looking at four key mobile marketing channels—push notifications, SMS, in-app and the mobile inbox—we have identified how these channels are utilized for a better customer experience and […]
An Introduction to Modern ESPs – How to Prepare for Growth
Entry-level email service providers (ESPs) may be low on cost and resources needed for management, but with that comes limitations to campaign personalization, scalability, and data management. At some point, this system slows—or even prevents—growth. The modern ESP empowers marketers to reach more customers at the personal level while incorporating data at all stages to […]
Optimize Your Mobile Marketing for Cross-Channel Engagement
If you’re a brand looking looking for better engagement, all roads lead toward mobile. Consumers wielding smartphones are connected 24/7 to the digital world and regularly interact with email and apps daily. The ways you communicate with them matter more than ever so we’ve created a guide to help you master your mobile messaging. Inside […]
A Guide to Upgrading Your Growth Marketing Platform
In what industry experts call the “Now Economy,” your marketing stack should be as innovative and agile as your organization in order to grab consumer attention, respond to their needs in real time and win their long-term loyalty. Download this white paper from Iterable to learn the benefits of switching to a modern growth marketing platform, […]
The Growth Marketer’s Guide to Email Metrics
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here’s what you’ll learn in this whitepaper: The pivotal metrics used by email marketers, engineers and executives […]
Evolve Now To Personalization 2.0: Individualization
To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The good news: Customers are willing to share personal information with firms in exchange for more valuable experiences. The challenge ahead: Digital business pros must now react in real time to their […]
How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
If you’ve ever wondered, “How am I doing?” when it comes to implementing an omni-channel marketing strategy — you’re not alone. Providing a relevant, engaging customer experience across all channels is easier said than done, and it can be challenging to gauge how well you’re performing. Download Iterable’s readiness assessment to determine the current state of […]
The No-Nonsense Guide to Achieving Omni-Channel Relevance
Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, Iterable explains why the conversation around omni-channel marketing has […]
Omnichannel Personalization at Scale: How leading brands drive sales across channels
Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging – no matter which device they’re on. How do you reach these moving targets with a personalized message that resonates with their needs […]
Guide to Email Metrics & Benchmarks
This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What open rates should you be seeing? How do bounces affect performance? Are your emails taking […]
The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance
Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s Playbook from Iterable to learn how you can maximize relevance across email, direct mail, mobile, […]
The 2017 User Engagement Top 100 Report: Subscription Retailers
Subscription retailers are capitalizing on changing buying habits and disrupting traditional retail. Iterable evaluated the email and mobile messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download Iterable’s latest report to learn how these leading subscription retailers consistently retain their subscribers month after month. Here’s what […]
Optimize Your Marketing Messaging With Smarter Metrics
A powerful growth marketing strategy involves selecting platforms to collect rich behavioral data and create better messaging for your multi-channel campaigns. In this guide, Iterable has partnered with Segment to assist your decision-making when developing your growth marketing stack. Here’s what you’ll learn in this whitepaper: How to optimize your marketing campaigns across all channels […]
User Engagement Top 100 Report: Email Marketing in E-Commerce
To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users […]