Open source made MMM cheaper, not easier
Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success.
Multi-channel
Marketing measurement is breaking under its own complexity
More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.
Optimization and personalization
53 marketing personalization case studies and statistics you can use to justify investment
Looking for statistics to support investing in marketing personalization? Use this data-packed roundup to secure your next personalization buy-in!
Consumers want AI ads with a human touch
New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow.
The AI search shift changing B2B marketing metrics
Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage.