Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Your schema markup declares what your brand is. Google’s NLP models decide what machines actually see. The distance between those two is the most precise content gap analysis you can run, and you don’t need to be a developer to build it. Using the agentic coding tool of your choice (Antigravity, Claude Code, or Codex), […]
Starting on August 17th, Google’s target-based bid strategies will aim to achieve the exact target CPA or target ROAS set in the account – no more, no less. While some have treated this update as the latest apocalyptic change from the engines, Reva Minkoff reminds us that we’ve been here before. Join her for a […]
The session addresses SEO misconceptions that have persisted for decades, from the three-click rule to the belief that taxonomy is only hierarchy. It also examines why AI cannot generate effective wireframes.
Making a case for being deliberate about how you instruct, monitor, and correct automated systems.
A clear framework for building an AI Search strategy and measuring performance in an environment where selection matters more than ranking.