Unpacking the creative renaissance: How to reignite brand magic
Deema Tamimi, VP of marketing at Creatopy. discuses the resurgence of brand marketing, the evolution of advertising and more.
In this episode of Playbook Broken, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of marketing at Creatopy.
Deema has an impressive background, spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd and Figma. She joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements.
Our discussion covers the resurgence of brand marketing, the evolution of advertising and how AI is transforming creative and performance marketing.
Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector. Additionally, she shares personal insights on how slowing down can paradoxically lead to increased productivity and creativity.
Episode guide
00:00: Introduction to Playbook Broken.
00:19: Guest introduction: Dima Tamimi.
00:58: Reconnecting over shared experiences.
01:48: The rapid evolution of Marketing and AI.
07:24: The Importance of brand in modern marketing.
13:56: The role of creativity in advertising.
18:39: Creatopy’s approach to advertising.
21:56: AI in marketing: Co-creation vs. automation.
22:52: The power of co-creation with AI.
25:20: Marketing playbooks and nonprofit strategies.
29:08: AI’s impact on nonprofits and small businesses.
34:28: The importance of slowing down.
40:01: Conclusion and final thoughts.
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