The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more

Martech Movers

CallRail rolls out enhancements
The call tracking and analytics provider has added the ability to automatically calculate cost per lead (CPL) by analyzing text, form and call conversions from paid campaigns on Google Ads, Facebook, and Bing Ads. It also updated its custom reporting engine to help marketers build customized reports based on the outcome of a phone call, text or form submission.

AnyClip launches end-to-end contextual video solution
LuminousX adds an interactive feed of contexually relevant and premium editorial content to any website. By identifying and visualizing the main people, topics and brands within the video, the platform invites users to click and discover an endless feed of relevant clips.

Deezer teams up with Triton Digital
The collaboration will allow Deezer to offer mobile programmatic, non-skippable audio advertising to its free users. The companies say the move will increase brand visibility without disrupting the user experience.

Hero Digital scoops up Clock Four
The companies say that the acquisition bolsters Hero Digital’s strategy practice and domain expertise in financial services and B2B technology. Clock Four’s CEO Jon Eberly, will be joining Hero Digital as executive vice president and the teams will be integrating immediately.

Kargo partners with RSi
As a result of this partnership, Kargo customers can now receive direct measurement capability through RSi. Traditionally, end effects are much harder to track, but by working with RSi, Kargo will provide the credible insights they need to drive sales via their mobile campaigns.

Martech Movers

Aruna Paramasivam joins Captify as its global vice president of data and publisher partnerships. Prior to joining Captify, Paramasivam was head of data acquisition & partnerships at L’Oréal.

Revcontent names Omar Nicola as its CEO to replace Founder and current CEO John Lemp, who will remain as chairman of the company’s board of directors. Nicola previously co-founded Kixer.

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