Salesforce laying off 1,000 during hiring push

Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products,

Chat with MarTechBot

Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones.

The layoff of more than 1% of the company’s employees was first reported by Bloomberg, which cited an anonymous source “familiar with the matter.” Salesforce has yet to comment on it. According to the report, it’s unclear which departments are taking the biggest hits.

The laid-off employees will reportedly be able to apply for new positions within the company, and there seem to be plenty of openings. In December, the company said it planned to hire 2,000 new sales representatives because of demand for its AI products.

The company continues to go all-in on AI. In September, CEO Marc Benioff unveiled Agentforce for Salesforce, saying it was for people who don’t know much about using AI or building bots.

Dig deeper: Are AI agents a big deal? Or just bots in formal wear?

“They are not going to have to be an expert in an LLM, they are not going to have to understand all of these deep capabilities that you would need to know to be a computer scientist,” he said. This is “AI for the rest of us.”

Earlier this month, the company released a version of Agentforce designed for retail, with a library of pre-built agent skills including order management, appointment scheduling, guided shopping and loyalty promotion management. 

Despite the layoffs, Salesforce’s revenue is still on the rise, sales increased an average of 9% over the first three quarters of its fiscal 2025. That suggests these job cuts are more about shifting priorities than money issues.

Salesforce will report its next round of earnings on Feb. 26.

Email:


About the author

Constantine von Hoffman
Staff
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Fuel up with free marketing insights.