Salesforce introduces new Agentforce pricing models

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value.

In response, this week, Salesforce introduced three new pricing models for its Agentforce platform. The existing conversational pricing model is $2 per conversation. 

Dig deeper: Salesforce Agentforce: What you need to know

The new models include:

1. New Flex Credits to scale Agentforce across every workflow

Flex Credits offer customers flexibility with a consumption-based model that Salesforce says aligns cost with business outcomes. With Flex Credits, businesses only pay for the exact actions Agentforce performs, which could include updating customer records, automating complex workflows or resolving cases. Each action consumes 20 Flex Credits ($0.10 per action).

Flex Credits are available in packs of 100,000 credits ($500). Using the Salesforce Digital Wallet, customers can allocate AI spend to align with high-value use cases, optimizing AI initiatives for maximum impact. Organizations are provided with detailed insights into usage trends, credit consumption and demand forecasting, and can manage their supply of credits as new agents launch and AI adoption expands.

2. New Flex Agreement to shift investment as priorities change

The new Flex Agreement allows organizations to manage human and digital labor and shift their investments between user licenses and digital labor according to their priorities. The Flex Agreement converts user licenses into Flex Credits, or Flex Credits into new user licenses, for exploring new, value-generating use cases. According to Salesforce, the Flex Agreement helps organizations continually adapt their AI investment strategies, supporting expanded growth and revenue opportunities while increasing overall spending efficiency. 

3. New Agentforce user licenses, and add-ons with included Agentforce usage

New Agentforce user licenses and add-ons help bring Agentforce capabilities to every employee, offering unlimited employee-facing agent usage in a per-user, per-month (PUPM) pricing model.