Salesforce Agentforce pricing models continue to evolve

The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value.

In response Salesforce introduced three new pricing models in the first half of 2025 for its Agentforce platform. The existing conversational pricing model is $2 per conversation. 

Dig deeper: Salesforce Agentforce: What you need to know

Those pricing models included:

1. Flex Credits to scale Agentforce across every workflow

Flex Credits offer customers flexibility with a consumption-based model that Salesforce says aligns cost with business outcomes. With Flex Credits, businesses only pay for the exact actions Agentforce performs, which could include updating customer records, automating complex workflows or resolving cases. Each action consumes 20 Flex Credits ($0.10 per action).

Flex Credits are available in packs of 100,000 credits ($500). Using the Salesforce Digital Wallet, customers can allocate AI spend to align with high-value use cases, optimizing AI initiatives for maximum impact. Organizations are provided with detailed insights into usage trends, credit consumption and demand forecasting, and can manage their supply of credits as new agents launch and AI adoption expands.

2. Flex Agreement to shift investment as priorities change

The Flex Agreement allows organizations to manage human and digital labor and shift their investments between user licenses and digital labor according to their priorities. The Flex Agreement converts user licenses into Flex Credits, or Flex Credits into new user licenses, for exploring new, value-generating use cases. According to Salesforce, the Flex Agreement helps organizations continually adapt their AI investment strategies, supporting expanded growth and revenue opportunities while increasing overall spending efficiency. 

3. Agentforce user licenses, and add-ons with included Agentforce usage

Agentforce user licenses and add-ons help bring Agentforce capabilities to every employee, offering unlimited employee-facing agent usage in a per-user, per-month (PUPM) pricing model. 

Salesforce continues to tweak Agentforce pricing models

In mid-August 2025, Salesforce made more changes to its Agentforce payment options, offering three distinct ways to pay for Agentforce usage. 

• Pay-as-you-go (new as of August 2025): No up-front commitment; pay monthly for Flex Credits used.
• Pre-commit (new as of August 2025): Make an up-front commitment for more favorable pricing, and pay monthly for Flex Credits used. 
• Pre-purchase: Save the most by paying up front, ideal for businesses with predictable, onsistent usage.

Pay-as-you-go Agentforce pricing

Pay-as-you-go pricing became generally available starting in August 2025. It has no up-front commitment, and users pay monthly based on the number of Flex Credits used. Salesforce considers it an ideal option for running pilots, testing new use cases and managing unpredictable workloads. 

Pre-commit Agentforce pricing

Introduced in a limited release in August 2025, pre-commit pricing allows customers to unlock more favorable pricing when they make an up-front commitment. Naturally, the bigger the commitment, the bigger the savings. Salesforce expects pre-commit pricing will be more widely available in late 2025.

Pre-purchase Agentforce pricing

The existing pre-purchase option allows Agenforce customers to pay up front for a set amount of usage over their contract term and draw from that balance as they go. This is how most of Agentforce customers pay for the platform and works well for businesses with predictable workloads and consistent demand.