Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
Marketers don’t have to reload the screen to see their app installs happening Right Now all over the world.
When it comes to data, you can’t be too real-time.
That appears to be the moral of AppsFlyer’s announcement today that it is releasing the appropriately-named Right Now reporting feature for its mobile marketing attribution platform.
The company’s main dashboard — which the company said tracks more than 800 million app installs for more than 10,000 advertisers monthly — already shows real-time stats on app installs, co-founder and CEO Oren Kaniel told me. But the stats don’t change unless you reload the page:
With the additional Right Now dashboard — which Kaniel said no other attribution platform offers — no reloading is needed. The screen shows app installs on a world map and a bar graph, both automatically updating every five seconds without the need for a page refresh. A chart on the same screen has a slightly longer time window, of 10 minutes. In a client company’s live screen, the dots, bars and numbers regularly move up and down:
This really real-time dashboard gives a better sense of momentum, Kaniel told me. When I mentioned a recent report by mobile marketer Fetch, which found that TV ads boost app installs anywhere from minutes after the airing to several hours later, he said that a marketer would be able to see the boost in installs nearly live on Right Now.
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