Reports: Mobile Apps Capture Most Internet Time, Exceed TV

Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore, which affirmed to Internet Retailer (based on previously released data) that the bulk of digital media time in the US is spent on mobile devices.

More than half of Americans’ internet time is devoted to apps with a minority of time spent on the mobile web. Below is comScore’s most recent breakdown of time spent with the internet (October 2014):

• Desktop – 40 percent
• Mobile App – 52 percent
• Mobile Web – 8 percent

Last month Flurry reported that Americans spent more time on mobile devices than watching TV for the first time. That has been true outside the US for some time.

While there’s a very long tail of apps, the bulk of time is spent among the top 15 – 20 apps. Facebook is the number one app in the US market, capturing roughly 17 percent of all app time according to earlier Flurry data.