MarTech Today: Zoho’s ‘first bot for CRM,’ the AI talent battle & Centro’s unified creative-level data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service Mar 1, 2018 by Barry Levine Known for its collection of business software, the company is now adding […]
Barry Levine on March 2, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service
Mar 1, 2018 by Barry Levine
Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its CRM. - Spredfast adds reviews to the social channels in its dashboard
Mar 1, 2018 by Barry Levine
The social management platform becomes the latest to treat consumer reviews as another source of social feedback. - Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle
Mar 1, 2018 by Greg Sterling
Companies will pay handsomely for top scientists and engineers. - A contrarian view on GDPR: How it will strengthen online advertising
Mar 1, 2018 by Grace Kaye
Based in the UK, contributor Grace Kaye has given a lot of thought to how the General Data Protection Regulation will affect first-, second- and third-party data. Here’s her analysis. - Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Mar 1, 2018 by Ginny Marvin
Marketers can evaluate messaging performance across channels in one place.
From Marketing Land:
- Europe to tech giants: Remove ‘illegal content’ within one hour
Mar 1, 2018 by Greg Sterling
Voluntary recommendations directed at terrorist propaganda, hate speech, child sexual abuse and copyright infringement.
- Placed introduces ‘Placed Insights’ to educate the market about location data
Mar 1, 2018 by Greg Sterling
Free tool allows users to compare foot traffic and drill into audience data.
From Around The Web:
- 4 Influencer Marketing Platform Risks Marketer’s Don’t Know, MediaKix
- Blockchain marketing technology landscape grows 400%, Chief Marketing Technologist
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.