MarTech Today: Why clients in-house, The Trade Desk’s unified ID and long live email
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why clients in-house and what agencies can (and can’t) do about it Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn’t a new challenge, but our survey found it tops […]
Barry Levine on February 4, 2019 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Why clients in-house and what agencies can (and can’t) do about it
Feb 1, 2019 by Amy Gesenhues
Clients moving services in-house isn’t a new challenge, but our survey found it tops the list of digital agency concerns. - The MarTech Minute: Sitecore teams with IBM iX, TowerData picks up Xverify, more
Feb 1, 2019 by Amy Gesenhues
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Why The Trade Desk’s unified ID may be catching on
Feb 1, 2019 by Barry Levine
Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution.
From Marketing Land:
- Long live email: Why email’s future remains bright
Feb 1, 2019 by Len Shneyder
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.
From Around The Web:
- How AI Will Redefine the Modern Marketing Campaign, Marketo
- The Best Landing Page Design Examples To Inspire Your Next Layout, Unbounce
- Twitter cuts off API access to follow/unfollow spam dealers, TechCrunch
- How this Adtech Firm uses AI to Ensure Audience sees Relevant In-video Ads, Entrepreneur
- Alexa updates mean marketers must consider how emails sound, not just how they look, Entrepreneur
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.