MarTech Today: Verizon Media survey on 5G, Ads.txt looks vulnerable and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Verizon Media survey on 5G: Consumers expect better AR and video Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality […]
Barry Levine on February 11, 2019 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Verizon Media survey on 5G: Consumers expect better AR and video
Feb 8, 2019 by Barry Levine
Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data. - The MarTech Minute: Aprimo teams up with Episerver, R2.ai now available as an SaaS, more
Feb 8, 2019 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Feb 8, 2019 by Robin Kurzer
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.
From Marketing Land:
- Get more from your customer data with marketing automation
Feb 7, 2019 by Digital Marketing Depot
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace.
From Around The Web:
- 8 Tech Companies Doing Podcast Marketing Right, CMS Wire
- Automating Shop The Look on Pinterest, Medium
- How Brands Are Using AI to Fight Back Against Dark Marketing, Street Fight
- What Are CGI Influencers? Meet Instagram’s Virtual Models, MediaKix
- AI, Bots, Collaboration and Teams: The Dynamics Shaping the Workplace, www.cmswire.com
- How An AR Startup Is Changing The Way We See Restaurant Menus, www.forbes.com
- Integration of Cloud, AI and ERP for Maximizing Business Success, www.cioreview.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.