MarTech Today: Search Engine For Influencers, Real-Time App Installs & SEO Platforms

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers Dec 10, 2015 by Barry Levine The new Discovery tool allows a marketer to search by name or topic and get results showing […]

on December 11, 2015 at 9:00 am | Reading time: 3 minutes
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

  • Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers
    Dec 10, 2015 by Barry Levine
    The new Discovery tool allows a marketer to search by name or topic and get results showing the biggest influencers and their detailed profiles.
  • Data Analytics Self-Assessment And Guide
    Dec 10, 2015 by Digital Marketing Depot
    See how marketers can harness the power of data analytics to deliver measurable, value-added results. This guide from Arke Univerity describes the four Vs of Big Data and their role in data analytics; identifies internal sources of data and associated platforms and systems; and explains how marketers use descriptive, diagnostic, predictive and prescriptive data.
  • A Data-Driven Approach To Customer Retention
    Dec 10, 2015 by Jeff Hirsch
    In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using data to create personalized customer experiences.
  • Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
    Dec 10, 2015 by Barry Levine
    Marketers don’t have to reload the screen to see their app installs happening Right Now all over the world.
  • Marketer’s Guide: SEO Software Platforms
    Dec 10, 2015 by Digital Marketing Depot
    With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are considering licensing an […]

From Around The Web:

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About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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