MarTech Today: Salesforce’s new Datorama-powered tools, marketing to millennials and Facebook launches brand certification program
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]
Barry Levine on January 25, 2019 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Jan 24, 2019 by Amy Gesenhues
Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama. - Marketing to millennials: It’s about loyalty and personalization
Jan 24, 2019 by Erick Rowe
Let customers see your brand as a projection of themselves and leverage tech to create a tailored experience. - Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients
Jan 24, 2019 by Amy Gesenhues
DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook’s new brand safety program for marketing partners.
From Around The Web:
- ‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low, Digiday
- Is Big Tech Merging With Big Brother? Kinda Looks Like It, WIRED
- OpenX bets future is serverless in move to Google Cloud Platform, The Drum
- Aetna, Anthem, HCSC Back Healthcare Blockchain Initiative, Health Payer Intelligence
- How to Scale Agile Development in Big Organizations, Applause
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.