MarTech Today: OpenRTB 3.0, IAB Tech Lab’s blockchain primer and wiki & why AI for PR might be different than for marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Specs for OpenRTB 3.0 & ads.cert, the ads.txt enhancement, open for comment Jul 27, 2018 by Robin Kurzer Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert. […]
Barry Levine on July 30, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Specs for OpenRTB 3.0 & ads.cert, the ads.txt enhancement, open for comment
Jul 27, 2018 by Robin Kurzer
Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert. - The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves
Jul 27, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Amazon’s advertising and cloud units drive huge profitability in Q2
Jul 27, 2018 by Greg Sterling
Ad revenues were roughly $2.2 billion, the second consecutive quarter they exceeded $2 billion. - IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
Jul 27, 2018 by Barry Levine
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. - Predictions About Data Usage Post-GDPR
Jul 27, 2018 by Rob Rasko
Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned. - Why AI for PR may be different than AI for marketing
Jul 27, 2018 by Barry Levine
A PR exec sees an essential difference that will keep humans in the game.
From Marketing Land:
- How to test your programmatic creatives like a pro
Jul 27, 2018 by Grace Kaye
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.
From Around The Web:
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.