MarTech Today: Marketing for subscription services, conventional marketing history and the evolution of Google Display ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why subscription and consumption services need a different kind of marketing Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for […]
Barry Levine on February 5, 2019 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Why subscription and consumption services need a different kind of marketing
Feb 4, 2019 by Barry Levine
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. - Conventional marketing wisdom is history
Feb 4, 2019 by Scott Brinker
When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed for marketing leaders […]
From Marketing Land:
- Google Display ads have evolved: What’s next for display?
Feb 4, 2019 by Brad Bender
After 15 years of the classic image ad, here are three new ways to drive growth.
From Around The Web:
- 33 Must-Have Content Creation Tools Every Brand Needs, Socialbakers
- Why Ad Tech Needs to Shift Toward a Managed-Service Model, Street Fight
- 4 Ways to Balance Personalization and Privacy in the AI-Driven Call Center, www.cmswire.com
- More than half of online retailers plan to change their ecommerce platforms this year, www.digitalcommerce360.com
- Six case studies of machine-learning powered email marketing – Econsultancy, econsultancy.com
- This Year’s Super Bowl Tackles Our Relationship With Tech, www.forbes.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.