MarTech Today: Google Play Boots Ad Blocker, Bing Updates Apps & Google Adds JSON-LD Support

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Google’s Play Store Rejects Ad Blocker App For Samsung Browser
  Feb 3, 2016 by Barry Levine
  Days after its launch in the Android app store, Adblock Fast has been removed because it violated Google’s guidelines.
• Report: Almost Half Of Email Marketers Send Everyone The Same Email
  Feb 4, 2016 by Barry Levine
  Detailed study from email marketing provider GetResponse shows many email marketers are not using personalization and other key capabilities.
• Move Over, Mobile Ad Fraud — “Fat Fingers” Could Also Be Throwing Off Advertisers’ Numbers
  Feb 4, 2016 by Barry Levine
  A new report from mobile platform Retale finds that 60 percent of respondents accidentally click on mobile banner ads.
• Attributing Retail Store Transactions To Online Clicks At Keyword Level
  Feb 4, 2016 by Thomas Stern
  Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
  
• Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
  Feb 4, 2016 by Greg Sterling
  Android app update brings feature parity with iOS version, making common tasks faster and easier.
  
• Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant
  Feb 4, 2016 by Barry Schwartz
  Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
  
• Google Adds JSON-LD Support For Structured Data Markup
  Feb 4, 2016 by Barry Schwartz
  Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.
  
• 8-Step Road Map to a World-Class Social Media Governance Program
  Feb 3, 2016 by Digital Marketing Depot
  Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed. Social media management […]
  

From Around The Web:

• Advanced Analytics for Content Marketing, blog.marketo.com
• Amazon Home Services for Local Businesses: the Ins and Outs, www.localvisibilitysystem.com
• Common Web Accessibility Problems on Leading Ecommerce Sites, www.practicalecommerce.com
• Purchx for Android, purch.com
• Competition And ROI Will Put Today’s Mar Tech Stack On A Much-Needed Diet, adexchanger.com
• Facebook’s iOS Bug Led ComScore to Overestimate Time Spent, adage.com
• Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens, www.adweek.com
• 15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox, www.searchenginepeople.com
• What is Peach & should marketers even care?, econsultancy.com
• How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency, adexchanger.com