MarTech Today: Claritas buys Barometric, Facebook’s viewability audit & 5 predictions for B2B marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Claritas buys Barometric, marrying user segmentation with attribution Nov 29, 2018 by Barry Levine Together, the companies say they will be able to offer targeting and optimization for ads. Facebook passes […]
Barry Levine on November 30, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Claritas buys Barometric, marrying user segmentation with attribution
Nov 29, 2018 by Barry Levine
Together, the companies say they will be able to offer targeting and optimization for ads. - Facebook passes key hurdle in MRC viewability reporting audit
Nov 29, 2018 by Robin Kurzer
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
From Marketing Land:
- 5 predictions for B2B marketing in 2019
Nov 29, 2018 by Peter Isaacson
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.
From Around The Web:
- Facebook Considered Charging for Access to User Data, Wall Street Journal
- LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook, TechCrunch
- 7 tips for improving marketing technology stacks, SearchCRM
- 4 Ways AI Will Revolutionize the Marketing Industry, ReadWrite
- Columbia, IBM launch two blockchain accelerator programs, EdScoop
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.